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Top 5 Sports Licensing Stories of 2015

Nike’s deals with the NBA and the University of Texas headline a busy year in sports licensing…

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U.K. Teams Spearhead Euro Soccer’s Licensing Surge into U.S.

Leading soccer clubs from Europe like Manchester United and Real Madrid are aggressively expanding their licensing programs—not just at home but overseas…

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Entertainment, Sports Licensed Goods Lead Black Friday Deals

Hot holiday properties Frozen and Star Wars, and collegiate and NFL licensed merchandise, will be decking the halls of many retailers on one of the biggest shopping days…

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3 Licensing Lawsuits to Watch

NFL players want a piece of daily fantasy; Texas A&M defends its “12th man”; and Hasbro sued over “Life” royalties…

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How the NFLPA Is Changing the Pro Sports Licensing Game Plan

The invisible hand behind the Uber promotion of EA Sports’ Madden NFL 16was the NFL Players Inc. NFLPA not only procured the players who hand-delivered the Madden games to lucky passengers but also helped connect its marketing partner Uber with longstanding licensee EA Sports. The deal is typical of how NFLPA is using star power to grow its $1.34 billion licensing business…

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‘Homegating’ Drives Sales of NFL-Licensed Products

The growing popularity of watching football at home with friends is helping business for the NFL…

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Which Tennis Star Is More Marketable?

Results on the field don’t always translate into marketability off it. Two female tennis players have been rivals for nearly a decade. Although both are popular, one player makes twice as much in annual endorsements…

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Tennis Star Andy Murray Dons Adidas after Signing with Under Armour

Andy Murray shows up at U.S. Open in Under Armour gear and Adidas shoes…

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Westbrook Fragrance Courts Men and Women

Celebrity licensed fragrances have been in a slump, but NBA player’s new scent plays in the less crowded luxury market…

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Video Games and Software

DraftKings Plays Ball With MLB Clubs

DraftKings, the official daily fantasy sports partner of MLB, cut a separate deal with 27 of the League’s 30 clubs that will allow users to get exclusive content on the DraftKings iPhone app and integration with MLB’s own At Bat app…

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