Hasbro and Partner Gamepath Say Immersive Monopoly Game Coming to London This Summer Hasbro is pulling out all the stops on its latest foray into the entertainment industry, partnering with Gamepath to create an immersive,… . . . read more
Hollie Holmes Takes The Wheel At PlayMonster
May 3, 2021
PlayMonster LLC has made a big move in its licensing department, announcing Mattel’s Senior Director of Strategic Development, Hollie Holmes, is joining the company as its Global Head of Licensing. This is a new position at… . . . read more
Fanattik Adds Magic to Collection in Hasbro Partnership
April 30, 2021
Gifts and Collectibles Being Developed For Dungeons & Dragons and Magic: The Gathering Collectibles company Fanattik has partnered with Hasbro on a new line of products for its wildly popular games Magic: The Gathering and… . . . read more
Wizards Of The Coast Leads Hasbro Revenue Segments
April 28, 2021
By Gary Symons TLL Editor in Chief A lot of people still think of Hasbro primarily as a toy company, but the firm’s financial results tell a different story. As of Hasbro’s Q1 financial results,… . . . read more
Canada’s Native Shoes Signs Deal With a Crayola Crayon
April 26, 2021
The purpose-led footwear brand Native Shoes has announced a limited-edition collaboration with Crayola, celebrating the brands’ shared creativity. Drawing inspiration from Crayola bold and iconic colors, the spring range spans 11 of Native Shoes’ best-loved… . . . read more
Rock’em Sock’em Robots Get Silver Screen Treatment
April 19, 2021
Mattel Inc. is working with Universal Pictures and action star Vin Diesel’s One Race Films to bring a Rock’em Sock’em Robot movie to the big screen. The classic table top game lets players take control… . . . read more
MGA Entertainment Developing Mobile Games With Riva Technology
April 14, 2021
The international toy maker MGA Entertainment, best known for its Bratz and LOL Surprise line of fashion dolls, has announced another key move as the company increasingly moves into the digital realm. MGA says it… . . . read more
Hasbro Bringing Roblox Into The Real World With New Toys and Games
April 13, 2021
Partnership will bring official NERF Roblox Blasters and MONOPOLY: Roblox 2022 Edition Board game to fans worldwide. The global play and entertainment company Hasbro, Inc. has launched a partnership with Roblox Corporation to introduce a… . . . read more
Wham-O Appoints Global Licensing Agency
March 22, 2021
There are few companies that have historically done a better job of branding their inventions than Wham-O, and now Anjar Co. and Becker Associates has been given the weighty responsibility of licensing and commercializing brands… . . . read more
The Point.1888 Inks Toy Partner for Moonbug Entertainment
March 19, 2021
The licensing agency The Point.1888 has announced the signing of an agreement making Character Options the Master Toy Partner for Moonbug Entertainment’s Morphle brand in EMEA and Australia. The deal comes just a few months… . . . read more