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Trademarks/Brands

Corporate TM/Brands Up 2.7% in 2016; Food/Bev & Tech Lead

Retail sales of corporate trademark/brand-based licensing were up 2.7% worldwide in 2016, according to The Licensing Letter’s Annual Licensing Business Survey. The U.S./Canada made up…


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Branding

Google, YT & Microsoft MVPs Amongst Tech Brands

The title of most powerful tech brand worldwide goes to Google for the first time in six years—with the previous No. 1, Apple, falling behind other like YouTube, Microsoft, and Samung…


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Consumer Electronics

Licensed Consumer Electronics Up 3.5% in the U.S./Canada

Licensed consumer electronics merchandise grew 3.5% to reach $5.41 billion in the U.S./Canada.

Featuring: Foxconn, Sharp, Nokia, HMD Global, Atari, Skullcandy and more…


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TRADEMARKS/BRANDS

TLL Survey: Corporate Licensing Up 3% in 2015 Fueled by Food/Beverage & Automotive

At $27.6 billion, corporate trademarks and brands accounted for 27% of all retail licensed sales in the U.S. and Canada in 2015, the most of any segment (followed by fashion at 20% and sports at 14%), according to The Licensing Letter’s Annual Licensing Business Survey

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WEARABLE TECHNOLOGY

Hermès & Apple Team Up for Next Gen of Apple Watch

The fashion-technology convergence has a new dream team…


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Nokia Licensing ‘Other Devices’

Nokia is making its brand name available for licensing of tech devices and other products except for handsets, including a tablet made by Foxconn. As for phone handsets, while Microsoft has just introduced a new handset without the Nokia name, Microsoft’s license to use the name runs through 2016…

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Consumer Electronics

How Sharp is Best Buy?

Sharp is licensing its name to Best Buy for a direct-to-retail exclusive line of LED TVs. That’s not all that unusual, except that Sharp’s core business is manufacturing TVs, and the brand has its own Sharp Aquos brand of LED TVs…

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