Retail sales of corporate trademark/brand-based licensing were up 2.7% worldwide in 2016, according to The Licensing Letter’s Annual Licensing Business Survey. The U.S./Canada made up…
Branding
Google, YT & Microsoft MVPs Amongst Tech Brands
February 24, 2017
The title of most powerful tech brand worldwide goes to Google for the first time in six years—with the previous No. 1, Apple, falling behind other like YouTube, Microsoft, and Samung…
Consumer Electronics
Licensed Consumer Electronics Up 3.5% in the U.S./Canada
August 26, 2016
Licensed consumer electronics merchandise grew 3.5% to reach $5.41 billion in the U.S./Canada.
Featuring: Foxconn, Sharp, Nokia, HMD Global, Atari, Skullcandy and more…
TRADEMARKS/BRANDS
TLL Survey: Corporate Licensing Up 3% in 2015 Fueled by Food/Beverage & Automotive
April 18, 2016
At $27.6 billion, corporate trademarks and brands accounted for 27% of all retail licensed sales in the U.S. and Canada in 2015, the most of any segment (followed by fashion at 20% and sports at 14%), according to The Licensing Letter’s Annual Licensing Business Survey…
Nokia Licensing ‘Other Devices’
December 1, 2014
Nokia is making its brand name available for licensing of tech devices and other products except for handsets, including a tablet made by Foxconn. As for phone handsets, while Microsoft has just introduced a new handset without the Nokia name, Microsoft’s license to use the name runs through 2016…
Consumer Electronics
How Sharp is Best Buy?
December 1, 2014
Sharp is licensing its name to Best Buy for a direct-to-retail exclusive line of LED TVs. That’s not all that unusual, except that Sharp’s core business is manufacturing TVs, and the brand has its own Sharp Aquos brand of LED TVs…