Restaurant Brands International reported this week that its Burger King restaurants posted a comp store sales increase of 6.7% and system-wide sales increase of 11.6% in the most recent quarter, due in large part to the popularity of its licensed A.1. Hearty Mozzarella Bacon Cheeseburger.…
TLL Survey: Corporate Licensing Up 2% in 2014; Food/Beverage, Restaurant & Automotive Brands Lead the Way
At $26.8 billion, corporate trademarks and brands accounted for 27% of all retail licensed sales in the U.S. and Canada in 2014, the most of any segment, according to The Licensing Letter’s Annual Licensing Business Survey…
Licensing Trends: What’s Feeding the Food Binge?
The eating and drinking-related segments continue to represent the growth area in corporate licensing. Respondents to The Licensing Letter’s Annual Licensing Business Survey cite the following factors as driving the steady growth of food, drink… . . . read more
Small Bites
News tidbits in the food and beverage sector: Eggland’s Best, Sony Pictures TV, Huy Fong Foods, and Perfetti Van Melle…
New Jersey Highways Become a Brand
They may lack the romance of old Route 66, but the New Jersey Turnpike and Garden State Parkway are traveled by more than 600 million vehicles and one billion people each year—enough to inspire a licensing program…
Madonna Takes Hard Candy Global
Madonna will expand her Hard Candy Fitness brand with help from Epic Rights, just signed for global merchandising and branding programs. Hard candy Fitness operates luxury fitness clubs in…
Two Buy Fredrick Fekkai
Fragrance and beauty marketers SA Designer Parfums and Luxe Brands are teaming to acquire the Fredrick Fekkai luxury haircare brand and seven salons from Procter & Gamble. The acquisition is part of the companies’ plan to expand their portfolios through brand ownership and licensing to cover all major markets…
Meredith Deal Hurts Martha’s Licensing Revenues
It’s not a good thing. Martha Stewart Living Omnipedia Inc. reported a 49% loss in revenue ($17.1 million) for the first quarter. The losses, which weren’t entirely unexpected, were largely the result of lost advertising and subscription revenue on flagship Martha Stewart Living and Martha Stewart Weddings brands, which the company licensed to Meredith Corp. last year…
From Brand to Art Work
Playboy’s teaming with Blitzway for a limited edition collection of art figurines designed by global artists featuring iconic Playboy images like the “Bunny” is the latest example of corporate brands being licensed to artists for art work. At $160 a pop, the Playboy deal is more about marketing than profit…