Restaurant Brands International reported this week that its Burger King restaurants posted a comp store sales increase of 6.7% and system-wide sales increase of 11.6% in the most recent quarter, due in large part to the popularity of its licensed A.1. Hearty Mozzarella Bacon Cheeseburger.…
Trademarks/Brands
TLL Survey: Corporate Licensing Up 2% in 2014; Food/Beverage, Restaurant & Automotive Brands Lead the Way
July 27, 2015
At $26.8 billion, corporate trademarks and brands accounted for 27% of all retail licensed sales in the U.S. and Canada in 2014, the most of any segment, according to The Licensing Letter’s Annual Licensing Business Survey…
Licensing Trends: What’s Feeding the Food Binge?
July 6, 2015
The eating and drinking-related segments continue to represent the growth area in corporate licensing. Respondents to The Licensing Letter’s Annual Licensing Business Survey cite the following factors as driving the steady growth of food, drink… . . . read more
Food & Beverages
Small Bites
June 15, 2015
News tidbits in the food and beverage sector: Eggland’s Best, Sony Pictures TV, Huy Fong Foods, and Perfetti Van Melle…
Trademarks/Brands
New Jersey Highways Become a Brand
June 15, 2015
They may lack the romance of old Route 66, but the New Jersey Turnpike and Garden State Parkway are traveled by more than 600 million vehicles and one billion people each year—enough to inspire a licensing program…
Trademarks/Brands
Madonna Takes Hard Candy Global
June 1, 2015
Madonna will expand her Hard Candy Fitness brand with help from Epic Rights, just signed for global merchandising and branding programs. Hard candy Fitness operates luxury fitness clubs in…
Health & Beauty
Two Buy Fredrick Fekkai
June 1, 2015
Fragrance and beauty marketers SA Designer Parfums and Luxe Brands are teaming to acquire the Fredrick Fekkai luxury haircare brand and seven salons from Procter & Gamble. The acquisition is part of the companies’ plan to expand their portfolios through brand ownership and licensing to cover all major markets…
Trademarks/Brands
Meredith Deal Hurts Martha’s Licensing Revenues
May 18, 2015
It’s not a good thing. Martha Stewart Living Omnipedia Inc. reported a 49% loss in revenue ($17.1 million) for the first quarter. The losses, which weren’t entirely unexpected, were largely the result of lost advertising and subscription revenue on flagship Martha Stewart Living and Martha Stewart Weddings brands, which the company licensed to Meredith Corp. last year…
Trademarks/Brands
From Brand to Art Work
May 18, 2015
Playboy’s teaming with Blitzway for a limited edition collection of art figurines designed by global artists featuring iconic Playboy images like the “Bunny” is the latest example of corporate brands being licensed to artists for art work. At $160 a pop, the Playboy deal is more about marketing than profit…