By Allison Watkinson TLL Reporter Free-to-play games publisher, Tilting Point, has formed a licensing partnership with Gear Inc. and Mars Retail Group for an M&M’s branded mobile game. The game has been named M&M’s Adventure… . . . read more
McDonalds Files Patents For Its Launch Into The McMetaverse
February 15, 2022
By Gary Symons TLL Editor in Chief Now you can just call it the “McMetaverse.” The global fast food giant McDonald’s Restaurants has become the latest mega-corporation to take a deep dive into the metaverse…. . . . read more
Food Licensing: Glamlite Celebrates Valentine’s With Kisses
February 14, 2022
The Hershey Company and the cosmetics company Glamlite teamed up to launch a special HERSHEY’S KISSES x Glamlite collection on Valentine’s Day. “It’s a fun partnership that is combining confection and cosmetics!” said Hershey in… . . . read more
Trademark Licensing: Wildbrain to Unlock Partnerships For Master Lock
February 11, 2022
By Allison Watkinson TLL Reporter WildBrain CPLG has further expanded its Lifestyle portfolio with the signing of global representation rights for The Master Lock Company. Under the partnership, WildBrain CPLG will have global and exclusive… . . . read more
Wildbrain Races To Expand Lifestyle Portfolio With Sauber Motorsports
February 1, 2022
WildBrain CPLG has further expanded its Lifestyle portfolio with the signing of global representation rights for Sauber Motorsport AG. Under the terms of the licensing deal, WildBrain CPLG will handle all Sauber brands. This will… . . . read more
Celebrity Licensing: Dolly Parton and Duncan Hines Partner on Tasty Treats
January 26, 2022
Duncan Hines has signed a sweet deal with international country music superstar Dolly Parton on the release of a licensed baking collection. The partnership was facilitated by licensing agency IMG, which represents Dolly Parton. IMG… . . . read more
Trademark Licensing: New Team at Chucky Cheese Taps Brandgenuity For Licensing
January 26, 2022
A new team at CEC Entertainment has selected Brandgenuity to help grow its popular Chuck E. Cheese brand into new categories. CEC Entertainment announced today that it has selected Brandgenuity to serve as its exclusive… . . . read more
Who’s News: Melanie Summers To Lead Buzzfeed’s Consumer Product Licensing
January 21, 2022
By Allison Watkinson TLL Reporter BuzzFeed has appointed licensing veteran Melanie Summers as SVP of Consumer Products for the company’s new unified business organization. Formed in 2006, BuzzFeed, Inc. is a digital media company known… . . . read more
Trademark Licensing: Kodak Signs Partner For Wireless Chargers in India
January 20, 2022
India will get access to Kodak’s innovative magnetic wireless chargers, thanks to a deal with Georgian Enterprises. The Bengaluru-based accessories maker announced the licensing partnership this week. Georgian will now be producing two new Magnetic… . . . read more
Beverage Licensing: Constellation Partners With Coca Cola on Fresca Cocktails
January 10, 2022
By Allison Watkinson TLL Reporter The Coca-Cola Company has signed a brand authorization agreement with Constellation Brands to launch new ready-to-drink cocktails. The upcoming beverage is called Fresca Mixed. It is based on Coca-Cola’s American… . . . read more