FREE Report: Licensing in the Metaverse
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Food Licensing: M&M Game Melts On Your Mobile, Not In Your Hands

By Allison Watkinson TLL Reporter Free-to-play games publisher, Tilting Point, has formed a licensing partnership with Gear Inc. and Mars Retail Group for an M&M’s branded mobile game. The game has been named M&M’s Adventure… . . . read more

McDonalds Files Patents For Its Launch Into The McMetaverse

By Gary Symons TLL Editor in Chief Now you can just call it the “McMetaverse.” The global fast food giant McDonald’s Restaurants has become the latest mega-corporation to take a deep dive into the metaverse…. . . . read more

Food Licensing: Glamlite Celebrates Valentine’s With Kisses

The Hershey Company and the cosmetics company Glamlite teamed up to launch a special HERSHEY’S KISSES x Glamlite collection on Valentine’s Day. “It’s a fun partnership that is combining confection and cosmetics!” said Hershey in… . . . read more

Trademark Licensing: Wildbrain to Unlock Partnerships For Master Lock

By Allison Watkinson TLL Reporter WildBrain CPLG has further expanded its Lifestyle portfolio with the signing of global representation rights for The Master Lock Company. Under the partnership, WildBrain CPLG will have global and exclusive… . . . read more

Wildbrain Races To Expand Lifestyle Portfolio With Sauber Motorsports

WildBrain CPLG has further expanded its Lifestyle portfolio with the signing of global representation rights for Sauber Motorsport AG. Under the terms of the licensing deal, WildBrain CPLG will handle all Sauber brands. This will… . . . read more

Celebrity Licensing: Dolly Parton and Duncan Hines Partner on Tasty Treats

Duncan Hines has signed a sweet deal with international country music superstar Dolly Parton on the release of a licensed baking collection. The partnership was facilitated by licensing agency IMG, which represents Dolly Parton. IMG… . . . read more

Trademark Licensing: New Team at Chucky Cheese Taps Brandgenuity For Licensing

A new team at CEC Entertainment has selected Brandgenuity to help grow its popular Chuck E. Cheese brand into new categories. CEC Entertainment announced today that it has selected Brandgenuity to serve as its exclusive… . . . read more

Who’s News: Melanie Summers To Lead Buzzfeed’s Consumer Product Licensing

By Allison Watkinson TLL Reporter BuzzFeed has appointed licensing veteran Melanie Summers as SVP of Consumer Products for the company’s new unified business organization. Formed in 2006, BuzzFeed, Inc. is a digital media company known… . . . read more

Trademark Licensing: Kodak Signs Partner For Wireless Chargers in India

India will get access to Kodak’s innovative magnetic wireless chargers, thanks to a deal with Georgian Enterprises. The Bengaluru-based accessories maker announced the licensing partnership this week. Georgian will now be producing two new Magnetic… . . . read more

Beverage Licensing: Constellation Partners With Coca Cola on Fresca Cocktails

By Allison Watkinson TLL Reporter The Coca-Cola Company has signed a brand authorization agreement with Constellation Brands to launch new ready-to-drink cocktails. The upcoming beverage is called Fresca Mixed. It is based on Coca-Cola’s American… . . . read more


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