The Microsoft-owned Xbox gaming platform has been named the official partner of England’s national football teams. The multi-year partnership covers the Lionesses team, the eLions esports team, and the Three Lions team, as well as… . . . read more
Ashley Maidy Appointed Head of CP At Riot Games
August 19, 2021
By Gary Symons TLL Editor in Chief Riot Games says it has appointed Ashley Maidy as its new Head of Global Consumer Products. Riot is the gaming developer and publisher known for global hit PC games… . . . read more
US Air Force Takes Wing With Dignitas For Esports
July 22, 2021
The esports company Dignitas, a division of New Meta Entertainment, has announced a partnership with the US Air Force. Under the agreement, the USAF becomes the Official Military Service Partner of Dignitas, and will work alongside… . . . read more
Technicolor Engages Brecht Group For Brand Licensing
July 20, 2021
Technicolor announced this week it has hired The Brecht Group to identify new licensing opportunities, and to facilitate its licensing operations in the US and Canada. Technicolor is a worldwide technology leader in the creation… . . . read more
Secret Creamery Unveils Tetris Ice Cream
July 19, 2021
Nevada’s Secret Creamery, one of only a handful of ice cream manufacturers in Nevada, is releasing seven signature brands based on the Tetrimino shapes from the video game Tetris. The deal with IP owner Tetris… . . . read more
Subway Surfers
July 9, 2021
Building on the successful launch of its licensed Subway Surfers range in the United States and Canada last year, SYBO Games expanded rights worldwide to Sakar International, the leading wheeled goods manufacturer. This Fall, scooters,… . . . read more
Museum Installs World of Warships Video Games On HMS Belfast
July 8, 2021
Wargaming, the developer and publisher of the popular combat video game, World of Warships, has commandeered HMS Belfast to open a new gaming room for fans of the franchise, in a new partnership with Imperial… . . . read more
Asmodee Appoints New Licensing Manager
July 7, 2021
Asmodee Entertainment is building on the success of its licensing efforts last year by appointing Etienne Bonnin as the company’s new senior manager of media development and licensing. Bonnin comes to the position after spending… . . . read more
MDR Launches Global eSports, Interactive Entertainment Division
June 28, 2021
MDR Brand Management this week launched a global esports and interactive entertainment division called NIVO Management. NIVO operates as a standalone business, but the new division will benefit from the international footprint of MDR Brand Management,… . . . read more
Cyber Group Producing First Final Fantasy Show For Kids
June 21, 2021
The venerable video game franchise Final Fantasy has been tapped for film and series content before, but for the first time, Cyber Group Studios of Paris is developing a version for children, aged from eight… . . . read more