The Licensing Letter

Interactive/Online

Hot Topic Screams Into The Metaverse For Roblox Halloween

By Gary Symons TLL Editor in Chief The entertainment and music retailer Hot Topic is taking its first steps into the metaverse with a special Halloween event for fans. Hot Topic, a leading omni-channel merchandise destination, announced the launch of Halloween-inspired virtual items on the metaverse platform Roblox. "For Hot Topic, Halloween is a lifestyle, not just a day," … [Read more...] about Hot Topic Screams Into The Metaverse For Roblox Halloween

Gaming: Rocket League Cars Hit the Track in Real Life

Video game developer Psyonix is releasing RC replicas of cars from its hit game Rocket League, in partnership with Funrise, Inc. The deal was facilitated by the global licensing agency IMG, and the new Rocket League collection of replica vehicles are available now at Walmart, Target.com, Amazon, and other major retailers in the United States. Rocket League is an … [Read more...] about Gaming: Rocket League Cars Hit the Track in Real Life

Licensing Giant Hasbro Targets 50% Profit Increase

CEO Chris Cocks Forecasts Major Growth Based on Gaming, Digital and Licensing By Gary Symons TLL Editor in Chief Hasbro's CEO Chris Cocks unveiled a new master plan for the toy and entertainment conglomerate in his first investor day presentation. Cocks took over as CEO in January 2022 after the death of former CEO Brian Goldner. Cocks was previously head of Hasbro's wildly … [Read more...] about Licensing Giant Hasbro Targets 50% Profit Increase

Toya and Dove Launch Game Supporting Female Self Esteem

By Allison Watkinson TLL Reporter In collaboration with the Dove beauty brand, Toya has launched a new self-esteem focused Roblox game called Super U Story. Toya is a female-led, user-generated content game studio that produces games on the Roblox platform with a strong focus on community and world-building. “With thousands of games made every year, it’s astounding that none … [Read more...] about Toya and Dove Launch Game Supporting Female Self Esteem

Angry Birds Get Rolling With Skateboard Deal

By Allison Watkinson TLL Reporter In a deal facilitated by IMG, Rovio Entertainment and Capsule Skateboards are launching a line of licensed Angry Birds skateboards. The licensing division of IMG represents the Angry Birds brand for Rovio Entertainment. The global agency provides independent licensing services such as strategic development, contract negotiation assistance, … [Read more...] about Angry Birds Get Rolling With Skateboard Deal

FIFA 23 To Feature Indigenous Art From Musqueam Indian Band

By Gary Symons TLL Editor in Chief EA Sports just announced a licensing deal with the Musqueam Indian Band in Vancouver for its FIFA 23 video game. It's an announcement that strikes home for me, as I was born and raised in Vancouver, but also spent decades covering indigenous affairs as a reporter in Canada. The Musqueam Indian Band (also known as the Musqueam Nation) is among … [Read more...] about FIFA 23 To Feature Indigenous Art From Musqueam Indian Band

EA’s FIFA 23 to Feature Ted Lasso and AFC Richmond

By Gary Symons TLL Editor in Chief EA SPORTS has scored a major win, signing on the beloved fictional coach Ted Lasso and his team AFC Richmond for FIFA 23. While there are many brilliant collaborations out there, sometimes you run across one that just seems so natural, it's as if it's meant to be. And that's the early reaction to the Ted Lasso x FIFA 23 collaboration; a … [Read more...] about EA’s FIFA 23 to Feature Ted Lasso and AFC Richmond

Trade Shows: Spotlight on Sony Pictures at BLE

Sony Pictures Consumer Products to Highlight Licensing Opportunities for Major Hits, Including The Boys, Cobra Kai, Wheel of Time, Ghostbusters, and 10 Adaptations of Video Game Properties By Allison Watkinson TLL Reporter Sony Pictures Consumer Products will be at Brand Licensing Europe to spotlight the studio’s entertainment franchises and key licensing collaborations. The … [Read more...] about Trade Shows: Spotlight on Sony Pictures at BLE

Firefly Games Launches New Studio For Metaverse Development

By Gary Symons TLL Editor in Chief The mobile developer Firefly Games has created a new metaverse development studio called Metaworld Entertainment. The company's belief in the future of the metaverse is underlined by the fact the Metaworld studio will be headed by Michael Zhang, who is the current CEO at Firefly Games. “We’re providing high-quality content on top of the … [Read more...] about Firefly Games Launches New Studio For Metaverse Development

Angry Birds Take Wing With Mighty Mojo Plush Line

By Allison Watkinson TLL Reporter Mighty Mojo Toys has partnered with Rovio Entertainment to release a new plush line-up based on the Angry Birds brand. The licensing deal was facilitated by Angry Birds’ global licensing agency, IMG. The licensing division of IMG is known for connecting its clients with high-profile licensees and opening up new avenues for marketing and … [Read more...] about Angry Birds Take Wing With Mighty Mojo Plush Line