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Xbox Named Gaming Partner For English Football Teams

The Microsoft-owned Xbox gaming platform has been named the official partner of England’s national football teams. The multi-year partnership covers the Lionesses team, the eLions esports team, and the Three Lions team, as well as… . . . read more

Ashley Maidy Appointed Head of CP At Riot Games

By Gary Symons TLL Editor in Chief Riot Games says it has appointed Ashley Maidy as its new Head of Global Consumer Products. Riot is the gaming developer and publisher known for global hit PC games… . . . read more

US Air Force Takes Wing With Dignitas For Esports

The esports company Dignitas, a division of New Meta Entertainment, has announced a partnership with the US Air Force. Under the agreement, the USAF becomes the Official Military Service Partner of Dignitas, and will work alongside… . . . read more

Technicolor Engages Brecht Group For Brand Licensing

Technicolor announced this week it has hired The Brecht Group to identify new licensing opportunities, and to facilitate its licensing operations in the US and Canada. Technicolor is a worldwide technology leader in the creation… . . . read more

Secret Creamery Unveils Tetris Ice Cream

Nevada’s Secret Creamery, one of only a handful of ice cream manufacturers in Nevada, is releasing seven signature brands based on the Tetrimino shapes from the video game Tetris. The deal with IP owner Tetris… . . . read more

Subway Surfers

Building on the successful launch of its licensed Subway Surfers range in the United States and Canada last year, SYBO Games expanded rights worldwide to Sakar International, the leading wheeled goods manufacturer. This Fall, scooters,… . . . read more

Museum Installs World of Warships Video Games On HMS Belfast

Wargaming, the developer and publisher of the popular combat video game, World of Warships, has commandeered HMS Belfast to open a new gaming room for fans of the franchise, in a new partnership with Imperial… . . . read more

Asmodee Appoints New Licensing Manager

Asmodee Entertainment is building on the success of its licensing efforts last year by appointing Etienne Bonnin as the company’s new senior manager of media development and licensing. Bonnin comes to the position after spending… . . . read more

MDR Launches Global eSports, Interactive Entertainment Division

MDR Brand Management this week launched a global esports and interactive entertainment division called NIVO Management. NIVO operates as a standalone business, but the new division will benefit from the international footprint of MDR Brand Management,… . . . read more

Cyber Group Producing First Final Fantasy Show For Kids

The venerable video game franchise Final Fantasy has been tapped for film and series content before, but for the first time, Cyber Group Studios of Paris is developing a version for children, aged from eight… . . . read more


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