By Gary Symons TLL Editor in Chief Expanding a brand into a new territory can be tough at the best of times, but much more difficult when you’re in a region where you don’t speak the language, or are not familiar with the culture. That’s why many brands and licensing agencies partner with local agencies who literally grew up in the region, and know it inside out. In … [Read more...] about Feature: Markettcom Provides Licensing Expertise in the MENA Region
Africa
Who’s News: Warner Appoints New SVP for Consumer Products in EMEA Region
By Allison Watkinson TLL Reporter Warner Bros. Discovery has promoted Philippe Roucoule to senior vice president of EMEA consumer products. Roucoule previously held the position of VP of category and retail business development for WBD. In his new role, Roucoule will be responsible for leading all of the company's consumer products operations across EMEA (Europe, Middle … [Read more...] about Who’s News: Warner Appoints New SVP for Consumer Products in EMEA Region
UFC Teams Up With Celio For Exclusive Fan Apparel Collection
By Allison WatkinsonTLL ReporterUFC has partnered with Celio for an exclusive fan apparel collection to mark UFC’s return to Paris, France.Celio is a French retail company that specializes in men's clothing. “We’re thrilled to collaborate with Celio to offer UFC fans throughout France and the greater EMEA region this new and exclusive fan apparel collection to mark UFC’s return … [Read more...] about UFC Teams Up With Celio For Exclusive Fan Apparel Collection
Epic Story Media to Rep Arabic Animated Series From Bidaya
By Allison Watkinson TLL Reporter Bidaya Media has appointed Epic Story Media as the content and licensing agent for its animated series, The Adventures of Mansour: Age of AI. Launched in 2017, Epic Story Media (ESM) is a children's franchise development and investment company that provides support to IP creators in the areas of licensing, production, distribution, and … [Read more...] about Epic Story Media to Rep Arabic Animated Series From Bidaya
Random House to Publish Books for Hasbro’s Kiya Series
Random House Children Books and Hasbro have partnered on a publishing program for Kiya and the Kimoja Heroes. The action-adventure animated pre-school series just launched in the US on Disney Junior, with the first four episodes now streaming on Disney+. The brand-new publishing lineup based on the kids’ series will launch in summer 2024. “We are so excited to finally be … [Read more...] about Random House to Publish Books for Hasbro’s Kiya Series
Just Play Named as Master Toy Partner for Sesame Street
Sesame Workshop has named Just Play as its multi-territory master toy licensee for North America, Latin America, Europe, and MENA. Under the multi-year partnership, Just Play will manufacture and market an expansive array of products featuring Sesame Street characters including Elmo, Cookie Monster and Abby Cadabby. The company will also support Sesame Workshop’s mission to … [Read more...] about Just Play Named as Master Toy Partner for Sesame Street
Licensing Jobs: ZAG Appoints New Consumer Products VP For Expansion in Africa, Middle East
The award-winning animation studio ZAG has appointed Carlotta Caracciolo as its first consumer products VP for the Middle East and Africa. Caracciolo will oversee the company’s consumer products strategy in the region. The appointment was announced today by Julian Zag, SVP of Global Operations and Head of Consumer Products, to whom Caracciolo reports. In her new role at ZAG, … [Read more...] about Licensing Jobs: ZAG Appoints New Consumer Products VP For Expansion in Africa, Middle East