By Allison Watkinson TLL Reporter The Laura Ashley brand has entered a partnership with Basford Brands to launch a soft furnishings range in Australia and New Zealand. "As we celebrate 70 years of Laura Ashley, we are continuing to grow our network of carefully selected and like-minded global partnerships to celebrate our iconic prints from the past seven decades," said … [Read more...] about Laura Ashley Heads Down Under In Deal With Basford Brands
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Asembl Appointed As Agency for McCormick’s Aeroplane Jelly
By Allison Watkinson TLL Reporter Asembl has been appointed as the licensing representative for McCormick’s Aeroplane Jelly brand across Australia and New Zealand. Asembl is a research-driven brand extension agency that specializes in developing partnerships for licensed design, FMCG and lifestyle products. The agency is part of the Merchantwise Group and is … [Read more...] about Asembl Appointed As Agency for McCormick’s Aeroplane Jelly
Update: Authentic Brands Group Signs Agreement to Acquire Boardriders
By Gary Symons TLL Editor in Chief Updating our story last week, Authentic Brands Group has signed a definitive agreement to purchase Boardriders. Through the acquisition Authentic strategically expands its portfolio of world-renowned superbrands with the addition of the most iconic brands in board sports including Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Element, … [Read more...] about Update: Authentic Brands Group Signs Agreement to Acquire Boardriders
Licensing Agencies: Reemsborko Appointed To Rep Poppy Playtime
By Allison Watkinson TLL Reporter Mob Entertainment has appointed Reemsborko as its licensing agent for Poppy Playtime consumer products in Europe and Australasia. Poppy Playtime is an episodic horror video game created by the indie developer Mob Entertainment. The game features malicious toys created by a fictional company called Playtime Co. The game requires players … [Read more...] about Licensing Agencies: Reemsborko Appointed To Rep Poppy Playtime
Food & Beverage: Licensed Vegemite Brownies an Unexpected Taste Treat
By Allison Watkinson TLL Reporter Australian food manufacturer Green's has partnered with the Bega Group for a licensed Vegemite Choc Chunk Brownie baking mix. “We are incredibly excited to be partnering with everyone’s favorite spread Vegemite to launch Green’s Vegemite Choc Chunk Brownie," said Green’s Peta Allsopp. "Our baking team has expertly blended the mitey taste … [Read more...] about Food & Beverage: Licensed Vegemite Brownies an Unexpected Taste Treat
Merchantwise to Rep Children’s Book We’re Going on a Bear Hunt
By Allison Watkinson TLL Reporter The licensing agency Merchantwise is representing We’re Going on a Bear Hunt across Australia and New Zealand for Walker Productions and Lupus Films. A part of The Merchantwise Group, Merchantwise is a full-service licensing agency that specializes in representing gaming, digital and entertainment brands. As the licensing … [Read more...] about Merchantwise to Rep Children’s Book We’re Going on a Bear Hunt
Sustainability: Moose Toys Sets Net Zero Goal For 2040
By Allison Watkinson TLL Reporter The Moose Toys company recently announced its commitment to reducing its greenhouse gas emissions to net-zero by 2040. The Australian toy company has set several long and short term sustainability targets that are in line with the international Paris Agreement. These goals will be verified by the Science Based Targets Initiative (SBTi) … [Read more...] about Sustainability: Moose Toys Sets Net Zero Goal For 2040
Viz Media Tags WP Brands As Its Agent in Oceania Markets
By Allison Watkinson TLL Reporter VIZ Media has appointed WP Brands as its Oceania licensing agency for the Australia and New Zealand regions. WP Brands is a licensing, marketing, and content syndication specialist for the Oceania markets. The agency offers its services for all categories of entertainment and lifestyle properties. “This is an amazing opportunity, and … [Read more...] about Viz Media Tags WP Brands As Its Agent in Oceania Markets
Merchantwise to Manage Licensing for Australian Olympic Committee
By Gary Symons TLL Editor in Chief Let the games begin! In the leadup to the 2024 Olympic Games, Merchantwise has already won the equivalent of a licensing gold medal. Merchantwise announced it has been selected by the Australian Olympic Committee as master licensee to drive its licensing and merchandising program. The leading Australian licensing agency will run the AOC's … [Read more...] about Merchantwise to Manage Licensing for Australian Olympic Committee
Designer Ellie Whittaker Secure D2R Deal with Best&Less
By Allison Watkinson TLL Reporter The brand extension agency Asembl has secured a direct-to-retail licensing partnership for Ellie Whittaker with the Australian fashion retailer, Best&Less. The partnership with Best&Less will see Ellie Whittaker’s signature designs ranged across apparel and accessory categories for the affordable fashion retailer. Best&Less … [Read more...] about Designer Ellie Whittaker Secure D2R Deal with Best&Less