By Allison Watkinson
Mob Entertainment has appointed Reemsborko as its licensing agent for Poppy Playtime consumer products in Europe and Australasia.
Poppy Playtime is an episodic horror video game created by the indie developer Mob Entertainment. The game features malicious toys created by a fictional company called Playtime Co. The game requires players to solve puzzles and escape the toys in an abandoned Playtime Co. factory.
The first chapter of Poppy Playtime was officially released in October 2021, and Chapter Three of Poppy Playtime is the next chapter scheduled for release. Mob Entertainment also has plans to expand the franchise to other media platforms in the coming years.
“We are excited to begin working with Reemsborko as our licensing agent to bring officially-licensed products from the Playtime Co. universe to Europe and Australia,” said Mob Entertainment’s Arsenio Navarro.
Reemsborko is a boutique licensing and brand extension agency that specializes in representing pop-culture brands.
“Reemsborko continues to sign the most exciting IP,” said Reemsborko’s Max Arguile. “Teenagers love Poppy Playtime and the videos around it, while their younger siblings love their Huggy Wuggy plush. The officially licensed products will be available in stores later this year.”
Founded in 2015, Mob Entertainment is an independent multimedia company known for creating original YouTube content and video games.