By Gary Symons TLL Editor in Chief The European Union has launched a formal investigation of counterfeit goods being sold on the Chinese shopping website Temu. The regulatory move comes amid concerns that Temu, a lower-price rival to the e-commerce leader Amazon, is failing to halt the onling sale of illegal products. The investigation was launched on October 31, with the … [Read more...] about EU Launches Counterfeiting Investigation of Temu
Europe
Fever Creating Interactive ‘Miraculous’ Treasure Hunt in Mexico
By Allison Watkinson TLL Reporter Miraculous Corp has partnered with Fever to create a year-long live experience for the Miraculous franchise's 10th anniversary. Debuting in Mexico City in Spring 2025, the licensed Miraculous experience will allow fans to interact with a gamified treasure hunt with Ladybug and Cat Noir to save Paris from the villainous Hawk … [Read more...] about Fever Creating Interactive ‘Miraculous’ Treasure Hunt in Mexico
Final Days Before the POC Conference Begins
Article Submitted Now in its fifth year, the Products of Change Conference (formerly the Sustainability in Licensing Conference) returns November 6 to the Royal Geographical Society in London as the industry’s most dynamic event, connecting retailers, brand owners, and product manufacturers. Can’t make it in person? The whole event is going to be livestreamed, with … [Read more...] about Final Days Before the POC Conference Begins
The Moomins Return in Video Game ‘Sky: Children of the Light’
By Allison Watkinson TLL Reporter The social adventure game Sky: Children of the Light and the Moomin brand are teaming up for a special collaboration, with Season of Moomin available now through December 29, 2024. Built on Sky and Moomin’s shared themes of creativity, connection and diversity, this partnership invites gamers to experience an emotional story that … [Read more...] about The Moomins Return in Video Game ‘Sky: Children of the Light’
Smiley and Choose Love Spotlight Human Rights in New Campaign
By Gary Symons TLL Editor in Chief Smiley News has teamed up with the refugee charity Choose Love to promote the 75th anniversary of the Universal Declaration of Human Rights. The campaign, undertaken with the help of global artists, aims to spotlight the enduring importance of human rights, while raising awareness and funds for Choose Love through the Matchmaker for … [Read more...] about Smiley and Choose Love Spotlight Human Rights in New Campaign
Lego Signs Major Partnership Deal With Sports Giant Nike
By Allison Watkinson TLL Reporter The Lego Group has signed a multi-year partnership with Nike for a series of co-branded products, content and experiences focused on sports and play. "At the Lego Group, we believe in the power of play to inspire and develop the builders of tomorrow," said Lego Group VP, Alero Akuya. "By combining the creativity of Lego play with the … [Read more...] about Lego Signs Major Partnership Deal With Sports Giant Nike
Universal Branding & Media Repping Hey Bear Sensory
There’s No Time for Hibernation as Hey Bear Sensory is Waking Up the Child Animated Licensing Space By Gary Symons TLL Editor in Chief "With over 2.9 million YouTube subscribers, there’s nothing sleepy about Hey Bear Sensory," says Heidi Schwartz of Universal Branding & Media. Universal is now representing the rapidly growing animated series, which … [Read more...] about Universal Branding & Media Repping Hey Bear Sensory
Burger King France Launches Campaign With Miraculous and Ghostforce
By Allison Watkinson TLL Reporter Burger King France has launched a campaign featuring licensed characters from Miraculous and Ghostforce. The promotional campaign is a partnership with the brand owners, Miraculous Corp and Zag. “At Burger King, we are excited to collaborate with the Miraculous and Ghostforce brands to provide children with memorable experiences … [Read more...] about Burger King France Launches Campaign With Miraculous and Ghostforce
London Studio and Olympia Le-Tan Partner on Dreamadelic Handbags
By Allison Watkinson TLL Reporter The London Studio has partnered with Olympia Le-Tan for a licensed purse collection that features designs from its retro-inspired art brand, Dreamadelic. The licensed collection will incude a range of high-end clutches and evening bags featuring Dreamadelic art pieces that will be hand embroidered by the Olympia Le-Tan designer fashion … [Read more...] about London Studio and Olympia Le-Tan Partner on Dreamadelic Handbags
Entertainment & Licensing Company Victura Launches at MIPCOM
By Gary Symons TLL Editor in Chief Victura Media, a new entertainment franchise company, was just unveiled at MIPCOM 2024 in Cannes. Victura was founded by entertainment executive Thom Chapman (pictured) and executive producer Gráinne McNamara, and is based in the UK and Canada. The company announced at its launch that it has already secured a slate of IP, which … [Read more...] about Entertainment & Licensing Company Victura Launches at MIPCOM