By Allison Watkinson TLL Reporter Spin Master has secured the global toy licensing rights for the upcoming Paramount+ original series, Dora. Produced by Nickelodeon Animation, Dora is a new preschool series that is based on the original Dora the Explorer entertainment franchise. The upcoming CG-animated preschool series will feature established characters and … [Read more...] about Spin Master Wins Global Toy Rights to New Dora the Explorer Series
Canada
Lululemon and Peloton Go From Fitness Foes to Fitness Friends
Parties Agree to 'Stay in Their Lane' in Five-Year Strategic Agreement By Gary Symons TLL Editor in Chief The fitness war is over, as lululemon and Peloton have signed a strategic global partnership in which both parties agree to stick to what they know best. The two fitness companies were formerly embroiled in legal action, with lululemon accusing Peloton of copying their … [Read more...] about Lululemon and Peloton Go From Fitness Foes to Fitness Friends
Construction Zone: Spin Master Announces Production on Paw Patrol III
Hit Series Also Reveals Two New Licensing Deals with Hasbro's Monopoly and Burger King TLL Staff The second Paw Patrol isn't even out yet and Spin Master has confirmed there will be a third film in the series. Spin Master has announced that it will co-produce the Paw Patrol threequel with its partners Nickelodeon Movies and Paramount Pictures for theatrical release in … [Read more...] about Construction Zone: Spin Master Announces Production on Paw Patrol III
ZAG Appoints Nelvana to Represent Miraculous and Ghostforce in Canada
By Allison WatkinsonTLL ReporterNelvana has been appointed as the exclusive Canadian licensing and merchandising agent for the ZAG HEROEZ brands Miraculous and Ghostforce. “Nelvana’s expertise across the Canadian market is unparalleled, and we are confident they are the best partners for us to expand the Miraculous brand across the region by securing new partners and expanding … [Read more...] about ZAG Appoints Nelvana to Represent Miraculous and Ghostforce in Canada
Strawberry Shortcake Enjoying Sweet Licensing Success Ahead of Netflix Special
By Gary Symons TLL Editor in Chief Wildbrain is pulling out all the stops in licensing activations as its new Strawberry Shortcake is due for a quartet of Netflix specials. Wildbrain is a global entertainment leader, and expectations are high for the upcoming CGI animated shows airing on Netflix in 2023 and 2024. As a result, the company's Strawberry Shortcake brand is … [Read more...] about Strawberry Shortcake Enjoying Sweet Licensing Success Ahead of Netflix Special
Wildbrain Unveils Massive Slate of New Licensing Deals for Teletubbies
By Allison Watkinson TLL Reporter WildBrain has secured a slate of new licensing partnerships and content agreements for its long-standing Teletubbies brand. The new partnerships will expand the reach of the Teletubbies in categories such as ecommerce, apparel, location-based entertainment, lifestyle products, accessories, gaming and more. For the ecommerce category, … [Read more...] about Wildbrain Unveils Massive Slate of New Licensing Deals for Teletubbies
Hasbro Issues Innovation Challenge for Female Toy Designers
By Gary Symons TLL Editor in Chief If you're a woman involved in toy or game design, you'll want to jump on the Hasbro Women Innovators of Play Challenge right away. Hasbro is looking for what it describes as the "next great women-led mass market toy or game," with submitted ideas to be judged on the level of innovation, 'fun factor', design and aesthetics, mass … [Read more...] about Hasbro Issues Innovation Challenge for Female Toy Designers
Perry Ellis Expands Agreement with Bespoke Fashion for Dress Shirts
Allison Watkinson TLL Reporter Perry Ellis International (PEI) is expanding their existing licensing agreement with Bespoke Fashion to include Perry Ellis and Original Penguin branded dress shirts. Founded in 2012, Bespoke Fashion is a premium made-to-order men's fashion company that specializes in designing neckties, hosiery, dress shirts, accessories and more. The … [Read more...] about Perry Ellis Expands Agreement with Bespoke Fashion for Dress Shirts
IGT Places Bet on 10-Year Gaming Deal with Wheel of Fortune
TLL Staff International Game Technology PLC (NYSE: IGT) has been granted exclusive rights to the Wheel of Fortune brand for gaming and lotteries. IGT signed a 10-year licensing agreement with Sony Pictures Television giving it the right to use the brand in gaming, lottery, iGaming and iLottery, as well as non-exclusive rights to distribute Wheel of Fortune content for … [Read more...] about IGT Places Bet on 10-Year Gaming Deal with Wheel of Fortune
Jeep and Merrell Making Tracks in the Great Outdoors
By Gary Symons TLL Editor in Chief Things Merrell boots and Jeeps have in common is they're both tough as hell and virtually unstoppable in the great outdoors. Now, Merrell and Jeep are collaborating on a new hiking boot to celebrate the rugged heritage of these two outdoor legends. Merrell and Jeep have announced they will launch the “Merrell Moab 3 Mid x Jeep”, a … [Read more...] about Jeep and Merrell Making Tracks in the Great Outdoors