International Game Technology PLC (NYSE: IGT) has been granted exclusive rights to the Wheel of Fortune brand for gaming and lotteries.
IGT signed a 10-year licensing agreement with Sony Pictures Television giving it the right to use the brand in gaming, lottery, iGaming and iLottery, as well as non-exclusive rights to distribute Wheel of Fortune content for free-to-play social casinos. The contract will run January 1, 2025 to December 31, 2034.
“In securing exclusive gaming, lottery, iGaming and iLottery access to the Wheel of Fortune brand through 2034, IGT can maximize the returns of this licensing partnership and advance our legacy of creating omnichannel Wheel of Fortune games that generate demand and award prolific jackpots,” said IGT’s CEO of Global Gaming Renato Ascoli. “Sony Pictures Television has been a trusted IGT partner for more than 25 years and in that time, we’ve delivered a diverse portfolio of Wheel of Fortune games that has set the industry standard for innovation, is the clear leader in industry game-performance charts, and generated significant revenue for our customers.”
The deal, essentially an extension of a prior partnership, is critical to the company as IGT’s Wheel of Fortune slots is the most successful slot theme of all time. For more than 25 years, casino guests have enjoyed the famous WHEEL– OF – FORTUNE chant on nearly 300 versions of the famed slot game, which quickly gained notoriety for its life-changing jackpots.
Since 1996, IGT’s Wheel of Fortune slots have paid out more than $3.5 billion in jackpots and awarded $1 million-plus jackpots to more than 1,100 lucky players.
The company also supports Wheel of Fortune-themed Powerbucks games, IGT’s player-preferred omnichannel progressive jackpot in Canada that continues to achieve remarkable results in land-based and online casinos alike.
IGT PlayDigital has strategically leveraged the Wheel of Fortune brand across its iGaming portfolio and IGT offers a range of compelling Wheel of Fortune instant lottery games, iLottery games, and high-participation second-chance promotions.
Earlier this year, IGT and BetMGM also launched the Wheel of Fortune Online Casino in New Jersey, the first brand-led online casino in North America. Additionally, IGT recently launched the Wheel of Fortune Triple Gold Gold Spin, the first omnichannel wide-area progressive jackpot in the U.S.
“We are thrilled to be extending our long-standing partnership with IGT. This landmark agreement guarantees that casino and lottery players around the world can enjoy world-class Wheel of Fortune-themed games for years to come,” said Suzanne Prete, Sony Pictures Television, Executive Vice President of Game Shows. “Sony Pictures Television and IGT share the same commitment to applying the Wheel of Fortune brand in ingenious ways, creating growth opportunities and ensuring that Wheel of Fortune remains synonymous with winning and fun.”
Trademarked as America’s Game Wheel of Fortune. Wheel of Fortune is produced by Sony Pictures Television, a Sony Pictures Entertainment Company. It is distributed domestically by CBS Media Ventures and internationally by Paramount Global Content Distribution, both divisions of Paramount.