By Allison Watkinson TLL Reporter Six Flags Entertainment Corporation has announced a significant expansion to its annual Fright Fest attraction with a new slate of licensed horror properties. Sponsored and presented by Snickers, the upgraded horror event has been dubbed Fright Fest Extreme and will include a wide range of new attractions, activities and licensed terrors … [Read more...] about Six Flags Expanding Fright Fest Attractions Through New Licensing Deals
U.S.
Heinz Ketchup and Kate Spade Come Up With a Saucy Collection for Summer
By Gary Symons TLL Editor in Chief Heinz and Kate Spade New York have just unveiled a limited edition collection handbags and apparel, just in time for summer. As backyard grills heat up this season, Heinz and Kate Spade are adding a little spice with a delicious new global partnership, brokered by Kraft Heinz exclusive licensing agency, Brand Central. Since its launch in … [Read more...] about Heinz Ketchup and Kate Spade Come Up With a Saucy Collection for Summer
Billabong and Bolder Industries Partner for Environmentally Sustainable Wetsuits
By Allison Watkinson TLL Reporter The Billabong surf and lifestyle brand has announced a sustainable wetsuit manufacturing project called Upcycler. Included across the brand's entire performance range, the Upcycler project uses a combination of several different technologies and updated material to reduce the environmental impact of the wetsuit creation process. This … [Read more...] about Billabong and Bolder Industries Partner for Environmentally Sustainable Wetsuits
Who’s News: Wasserman Music Announces Three New Strategic Hires
By Allison Watkinson TLL Reporter Wasserman Music has announced three new strategic hires to expand its client service offerings around the world. The three hires include Jenn Rilloraza as the new LA-based manager for brand partnerships, Oskar Muller as the Chicago-based director of pricing & ticketing, and Adam Clements as the London-based manager of tour … [Read more...] about Who’s News: Wasserman Music Announces Three New Strategic Hires
Lexus Goes to Bat for Cognizant Major League Cricket League
By Allison Watkinson TLL Reporter Cognizant Major League Cricket (MLC) has secured a licensing sponsorship partnership with the Lexus automotive brand for the league's upcoming second season. MLC is the first professional Twenty20 cricket championship to operate in the US. Exclusively sanctioned by USA Cricket, MLC showcases players from around the globe. MLC's first … [Read more...] about Lexus Goes to Bat for Cognizant Major League Cricket League
Budgy Smugglers: When You Just Really Wanna Wear Your Swim Trunks on the Tube
By Gary Symons TLL Editor in Chief The hilariously named swimsuit brand Budgy Smugglers is bringing out a new line based on the famed London Underground, or 'Tube'. The Budgy Smugglers announced they've gone Underground in a new partnership with Transport for London, releasing three new swim suits with imagery from the Tube. Inspired by the London Underground’s iconic … [Read more...] about Budgy Smugglers: When You Just Really Wanna Wear Your Swim Trunks on the Tube
Notorious Conor McGregor Featured in Launch of Stancé x UFC ‘Art Toys’
By Gary Symons TLL Editor in Chief The designer art toy company Stancé has signed a global partnership with the mixed martial arts organization UFC, creating limited edition designer toys. Stancé's first release will be a limited-edition collectible featuring The Notorious Conor McGregor. In a collaboration brokered by UFC's licensing agency, IMG, Stancé is working … [Read more...] about Notorious Conor McGregor Featured in Launch of Stancé x UFC ‘Art Toys’
Kartoon Studios Launching Its Own Winnie-The-Pooh Franchise
By Gary Symons TLL Editor in Chief Move over Disney; the animation house Kartoon Studios is launching its own franchise for the A.A. Milne classic Winnie-The-Pooh. Today, the global studio announced new funding and critical new hires for the franchise, saying licensing and consumer products will be a major aspect of the program. The rights to the Winnie-The-Pooh … [Read more...] about Kartoon Studios Launching Its Own Winnie-The-Pooh Franchise
Jennifer Garner’s Once Upon A Farm Partners With Angel City FC
By Gary Symons TLL Editor in Chief A new partnership shows actress Jennifer Garner emerging as a top financial supporter of the National Women's Soccer League. Garner is already a key investor in the NWSL team Angel City FC, and has now announced a new collaboration with the team through her children's nutrition company Once Upon A Farm. The football club and Once … [Read more...] about Jennifer Garner’s Once Upon A Farm Partners With Angel City FC
Tommy Hilfiger Sets Course on Partnership With US SailGP Team
By Allison Watkinson TLL Reporter The US SailGP Team and fashion brand Tommy Hilfiger want to redefine the role of fashion in sailing, and the role of sailing in pop culture. Tommy Hilfiger just announced the signing of a multi-year partnership with the United States Sail GP Team, and will be its Official Lifestyle Apparel Partner. Founder Tommy Hilfiger himself, an avid … [Read more...] about Tommy Hilfiger Sets Course on Partnership With US SailGP Team