TLL Staff Denim fashion company True Religion is providing some new apparel options for those who truly worship their pets. The LA-based True Religion just signed a new deal with Weisner Products Inc.'s pet division, Paw NYC, to license True Religion-branded products for both dogs and cats. The collection, which includes pet apparel, beds, toys, collars, leashes, … [Read more...] about True Religion Going to the Dogs With New Pet Apparel Deal
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Mattel Creates Barbie In The Likeness of Supermodel Claudia Schiffer
TLL Staff Barbie is celebrating the global fashion icon, supermodel, and entrepreneur Claudia Schiffer with a Barbie doll in her likeness, featuring a recreation of her iconic runway moment from the 1994 Fall/Winter Atelier Versace show. The collector's edition Barbie comes complete with a replica of the showstopping cerulean floor-length Versace gown that Schiffer wore at … [Read more...] about Mattel Creates Barbie In The Likeness of Supermodel Claudia Schiffer
IMG Launches Spicy New Partnership With Tabasco Hot Sauce
By Allison Watkinson TLL Reporter The McIlhenny Company has appointed IMG as its global licensing agency for its Tabasco hot sauce brand. A subsidiary of Endeavor, IMG is a global company that provides a wide range of services for the sports, entertainment and licensing industries. Its offered services include brand management, event organization, licensing representation, … [Read more...] about IMG Launches Spicy New Partnership With Tabasco Hot Sauce
Branding Flashback: Morton Salt’s Brilliant Collab on Mindbending OK Go Video
By Gary SymonsTLL Editor in ChiefSometimes brands come up with collaborations that are just so memorable people will gladly come back to it years after the partnership is ended. That's the case for me with Morton Salt's amazing collaboration with the innovative rock band and music video producer OK Go. The band is known for their fantastical, tightly choreographed videos, … [Read more...] about Branding Flashback: Morton Salt’s Brilliant Collab on Mindbending OK Go Video
Weatherbeater and Mr. Brands Sign Licensing Partnership for Home Improvement
By Allison Watkinson TLL Reporter Weatherbeater has signed an agreement that grants Mr. Brands the rights to develop and launch a range of licensed Weatherbeater paints, stains, and sundries.This new licensing collaboration is intended to leverage Weatherbeater’s reputation for durable, long-lasting weather protectant solutions with Mr. Brands' manufacturing and distribution … [Read more...] about Weatherbeater and Mr. Brands Sign Licensing Partnership for Home Improvement
Film Licensing: Here Are All of the Current Marvel Release Dates
By Gary Symons TLL Editor in Chief Between pandemics, economic meltdowns, writer and actor strikes, and the impact of streaming on film licensing, it seems almost impossible to keep track of when the latest Marvel films and series are coming out. Essentially, due to the factors above, Marvel's Multiverse Saga has been pushed back by at least a year, and it's sounding … [Read more...] about Film Licensing: Here Are All of the Current Marvel Release Dates
Schools Compete for Magical Opportunity With Harry Potter
Broadway Licensing Global Introduces Competition for Schools to Produce Harry Potter and the Cursed Child High School Edition Productions in Their State By Gary Symons TLL Editor in Chief Broadway Licensing Global is launching a contest to see who will stage the first official school production of Harry Potter and the Cursed Child. BLG and its family of imprints … [Read more...] about Schools Compete for Magical Opportunity With Harry Potter
Green Mountain and Kevin Costner Launch Collaborative Coffee Blend
By Allison Watkinson TLL Reporter Green Mountain Coffee Roasters has launched a licensing partnership with American actor Kevin Costner for a series of themed coffee blends.Owned by Keurig Dr. Pepper, Green Mountain Coffee is a sustainable coffee brand that uses responsibly sourced coffee beans from farming communities and coffee cooperatives.To celebrate the licensing … [Read more...] about Green Mountain and Kevin Costner Launch Collaborative Coffee Blend
Two Major Advances in Generative Music AI Announced by YouTube and Grimes
By Gary Symons TLL Editor in Chief Artificial intelligence is turning the licensing world on its head, and this week saw major announcements from YouTube and the artist Grimes. The Google-owned YouTube streaming service has licensed the voices of John Legend and Sia for AI-created soundtracks, while Grimes' company Create Safe is creating a new tool for publishing and … [Read more...] about Two Major Advances in Generative Music AI Announced by YouTube and Grimes
Teddy Fresh Unveils Exclusive Collaboration with Magic The Gathering
By Allison Watkinson TLL Reporter The Teddy Fresh fashion brand has announced a new licensing collaboration with the fantasy gaming franchise Magic: The Gathering.Magic The Gathering is a long-standing fantasy entertainment franchise that provides multi-media content through tabletop trading card games, licensed consumer goods, digital games, novels, comic books, and more.The … [Read more...] about Teddy Fresh Unveils Exclusive Collaboration with Magic The Gathering