By Allison Watkinson TLL Reporter Fred Rogers Productions and JAKKS Pacific have entered a retail licensing partnership with Macy’s Toys R’ Us for the Daniel Tiger’s Neighborhood preschool property.The partnership will include eight Daniel Tiger’s Neighborhood toys by master toy licensee Jakks Pacific rolling out to over 200 Macy’s Toys R’ Us locations across the U.S. beginning … [Read more...] about Daniel Tiger Products Arrive at Macy’s Toys R’ Us for Holiday Season
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Licensing Law: Shelby Wins Trademark Fight Over the GT 500 Mustang Brand
By Gary Symons TLL Editor in Chief A California court has put Shelby back in the driver's seat for brand ownership of the legendary GT500 Shelby Mustang. In a story that seems like it was pulled from a film script, the Shelby Trust has been fighting for a decade to win back its trademark, which was claimed by the producer of three Hollywood films that featured the car. It … [Read more...] about Licensing Law: Shelby Wins Trademark Fight Over the GT 500 Mustang Brand
Longest Ever Actors Strike Ends With “Historic Agreement”
By Gary Symons TLL Editor in Chief The entertainment and licensing industries breathed a collective sigh of relief as the longest actors strike in history came to an end at 12:01 a.m. on Nov. 9. SAG-AFTRA negotiators have approved a tentative agreement with film and TV studios, and on Wednesday called an end to the 118 day strike. The union's negotiating committee approved … [Read more...] about Longest Ever Actors Strike Ends With “Historic Agreement”
Who’s News: Brand Central Promotes Several Execs as Company Grows
By Gary Symons TLL Editor in Chief Three execs at Brand Central were promoted this week as the licensing agency posts more growth in 2023. Brand Central is among the world's largest licensing agencies by revenue, and a top player in the food and beverage sector in particular. However, it also has seen rapid growth in other parts of its business, particularly in manufacturing … [Read more...] about Who’s News: Brand Central Promotes Several Execs as Company Grows
IP Investment Firm Full Sail Acquires Revere Cookware Brand
By TLL Staff Full Sail IP Partners, a leading intellectual property investment firm, announced it has acquired the Revere Ware brand from Instant Brands. Revere Ware is a well-known and respected brand of cookware that has been delighting cooks in American homes for over 80 years. Revere Ware is best known for its copper-clad stainless-steel construction, which has … [Read more...] about IP Investment Firm Full Sail Acquires Revere Cookware Brand
Brand Central Stirring Up Success in Food and Beverage Licensing
By Gary Symons TLL Editor in Chief (Photo at Right: Lexi DeForest and Ross Misher smile for the camera at Licensing Expo with Alma from Alma's Way and the Tapatio Guy) Already one of the world’s 10 largest licensing agencies, Brand Central is best known as a leader in food and beverage licensing but has expanded into many new services including: manufacturing, … [Read more...] about Brand Central Stirring Up Success in Food and Beverage Licensing
Persona 5 Tactica Takes Over Gyu-Kaku Japanese BBQ Locations Across America
By Allison Watkinson TLL Reporter In collaboration with SEGA of America and ATLUS, Gyu-Kaku Japanese BBQ is hosting a Persona 5 Tactica licensing promotion at participating restaurant locations.Gyu-Kaku Japanese BBQ is a global restaurant chain that serves freshly prepared meats and other food that is cooked on a table-top smokeless grill.The in-store licensing promotion will … [Read more...] about Persona 5 Tactica Takes Over Gyu-Kaku Japanese BBQ Locations Across America
Must Read: Goldenberry Farms Offers Unique Benefits for Licensing Partners in Food & Beverage
By Gary Symons TLL Editor in Chief If you want to grow your licensing opportunities, Christopher Palumbo would argue you might want to check out the people who know the most about growing, namely, farmers. Palumbo is an officer and one of the founders at Goldenberry Farms, a fascinating experiment in sustainable agriculture that has grown at a blistering pace since it was … [Read more...] about Must Read: Goldenberry Farms Offers Unique Benefits for Licensing Partners in Food & Beverage
In Memoriam: Global Toy Industry Mourns Passing of Richard Gottlieb
Editor's Note, from Gary Symons, editor at The Licensing Letter. It is with sadness that we at TLL heard the news of our friend and colleague Richard Gottlieb passing away. The CEO at Global Toy Experts and Global Toy News was among the very first people to call me when I started working at The Licensing Letter. Richard was incredibly knowledgeable about the industry, so … [Read more...] about In Memoriam: Global Toy Industry Mourns Passing of Richard Gottlieb
Kole Imports Creates Market for Your Excess Products
By Gary Symons TLL Editor in Chief Most of the time, The Licensing Letter writes about the licensing deals that go well and succeed. But, what happens when a product doesn’t succeed, and your company or client ends up with thousands of consumer products that can’t be sold through your retail network? That’s where Kole Imports comes in, as a company that buys up excess … [Read more...] about Kole Imports Creates Market for Your Excess Products