By TLL Staff
Full Sail IP Partners, a leading intellectual property investment firm, announced it has acquired the Revere Ware brand from Instant Brands.
Revere Ware is a well-known and respected brand of cookware that has been delighting cooks in American homes for over 80 years. Revere Ware is best known for its copper-clad stainless-steel construction, which has delivered superior cooking results for millions of loyal customers over the decades.
The brand is also known for its extremely durable products, as there is a thriving trade in the sale of vintage Revere Ware pots, pans, teapots, and other items.
“We are excited to acquire the Revere Ware brand,” said Alan Kravetz, CEO of Full Sail IP Partners. “Revere Ware is a classic American brand with a strong heritage of quality and innovation. We believe Revere Ware has the potential to be a leading player in the cookware market once again and are confident that Full Sail IP Partners is the right partner to help Revere Ware achieve its full potential.”
Full Sail IP Partners says it plans to build the Revere Ware brand and expand its product line at retail by cultivating strategic licensing partnerships not only in cookware, but also in other complementary areas such as bakeware, flatware, dinnerware, kitchen gadgets and others that align with Revere Ware’s brand equity.
The company also plans to launch a new website and social media presence for the brand.
The acquisition almost certainly means there will be a greatly expanded role for licensing in Revere Ware’s business. Full Sail IP Partners is a leading intellectual property investment firm that acquires, manages, and grows intellectual property assets through the brand licensing business model. Full Sail also has significant financial assets, as it is backed by Warburg Pincus, a leading global growth investor.