By Gary Symons TLL Editor in Chief Hasbro is creating new experiences for its NERF brand fans, with one opening in Brazil, and the other as a metaverse experience on Minecraft. The real world experience is due to open on Oct. 12 at the Beta Carrero World in Brazil, a theme park that is now opening the first-ever NERF-themed land: NERF Mania. Beto Carrero World is the … [Read more...] about Hasbro Creating New NERF Experiences in The Real and Virtual Worlds
U.S.
Crayola Flowers Launches Beautiful Partnership With Mrs. Bloom’s
By Gary Symons TLL Editor in Chief Possibly the world's most colorful corporation, Crayola LLC has launched a vibrant new flower business in partnership with Mrs. Bloom's License Corp. Mrs. Bloom’s is an importer and distributor of fresh cut flowers with offices in New York and Quito, Ecuador. For the past two decades, Mrs. Bloom’s has been working with many of the … [Read more...] about Crayola Flowers Launches Beautiful Partnership With Mrs. Bloom’s
Special Report: TikTok Shop Takes Shoppers ‘From Content to Cart’
By Gary Symons TLL Editor in Chief There's a saying in the media that argues, "content is king." According to the social media giant TikTok, that saying may also apply to retail. On Sept. 12, TikTok released a statement that promises to change the world of retail and advertising forever, while sending chills down the spines of retail giants like Walmart and Amazon. It will … [Read more...] about Special Report: TikTok Shop Takes Shoppers ‘From Content to Cart’
Spirit Halloween Goes Beyond ‘Pumpkin Spice’ With Kung Fu Tea Collab
By Gary Symons TLL Editor in Chief Perhaps its part of the Ryan Reynolds-fueled pumpkin spice backlash, but whatever the reason, Spirit Halloween has opted to release a much more terrifying beverage costume for the upcoming spooky season. Spirit Halloween and Kung Fu Tea are joining forces to serve up new treats for fans, and there's no pumpkin spice in sight. The deal … [Read more...] about Spirit Halloween Goes Beyond ‘Pumpkin Spice’ With Kung Fu Tea Collab
Evergreen Licensing Launches Exciting New Snack: Hostess Popcorn!
The new light and crispy snack is currently available in two great flavors: Hostess Twinkies and Hostess Ding Dongs Evergreen Licensing announced today the company has added the iconic Hostess Twinkies and Hostess Ding Dongs brands, from Hostess Brands Inc. to its lineup in the fast-growing licensed popcorn category. “We are very proud to work with the Hostess Brands … [Read more...] about Evergreen Licensing Launches Exciting New Snack: Hostess Popcorn!
Toikido Smashlings Guarantee Some Cheesy Content in Chuck E. Cheese Deal
By Allison Watkinson TLL Reporter Toikido has entered a licensing partnership with Chuck E. Cheese for an in-store and online promotional campaign focused on the Piñata Smashlings Roblox game. The new collaboration will enable players of the Piñata Smashlings Roblox game to engage with licensed Chuck E. Cheese characters as in-game Smashlings. This licensing … [Read more...] about Toikido Smashlings Guarantee Some Cheesy Content in Chuck E. Cheese Deal
Litmus Music Enters Into Nine Figure Deal With Katy Perry
By Gary Symons TLL Editor in Chief Photo by Joella Marano The American pop singer/songwriter Katy Perry has just inked a deal with Litmus Music for her music catalog worth a reported $225 million. The music rights company announced it has entered into a "creative partnership" with the pop superstar that includes the rights to all five of Perry's studio albums … [Read more...] about Litmus Music Enters Into Nine Figure Deal With Katy Perry
Women in Toys Mourns Loss of Past President Joan Packard Luks
It is with heavy hearts that Women in Toys, Licensing & Entertainment announces the passing of our beloved past president, Joan Packard Luks. Joan was a revered licensing executive, mentor to many, and an industry luminary. Her radiant spirit and warm demeanor made everyone who knew her feel like family. Joan passed away on Tuesday, Sept. 5, leaving behind a profound legacy … [Read more...] about Women in Toys Mourns Loss of Past President Joan Packard Luks
Coca‑Cola Imagines Year 3000 With Futuristic Soda Co-Created by AI
By Gary Symons TLL Editor in Chief Welcome to the future, where your next frosty beverage was designed by an advanced, artificial intelligence bot. Soda giant Coca-Cola is making that future today, as it invites fans to try out their new AI-created beverage "to imagine what the future tastes and feels like. Coca-Cola Y3000 Zero Sugar is a new drink created by the Coca-Cola … [Read more...] about Coca‑Cola Imagines Year 3000 With Futuristic Soda Co-Created by AI
Hasbro Issues Innovation Challenge for Female Toy Designers
By Gary Symons TLL Editor in Chief If you're a woman involved in toy or game design, you'll want to jump on the Hasbro Women Innovators of Play Challenge right away. Hasbro is looking for what it describes as the "next great women-led mass market toy or game," with submitted ideas to be judged on the level of innovation, 'fun factor', design and aesthetics, mass … [Read more...] about Hasbro Issues Innovation Challenge for Female Toy Designers