By Allison Watkinson TLL Reporter The NFL has partnered with celebrity chef Guy Fieri and HOMAGE apparel for a licensed NFL Flavortown t-shirt collection. The partnership was facilitated by IMG's licensing division on behalf of Guy Fieri's Flavortown brand. The official NFL x Flavortown collection includes thirty-two distinct t-shirt designs to represent the thirty-two … [Read more...] about Sports Licensing: NFL Goes To Flavortown With Chef Guy Fieri
U.S.
Perry Ellis Expands Agreement with Bespoke Fashion for Dress Shirts
Allison Watkinson TLL Reporter Perry Ellis International (PEI) is expanding their existing licensing agreement with Bespoke Fashion to include Perry Ellis and Original Penguin branded dress shirts. Founded in 2012, Bespoke Fashion is a premium made-to-order men's fashion company that specializes in designing neckties, hosiery, dress shirts, accessories and more. The … [Read more...] about Perry Ellis Expands Agreement with Bespoke Fashion for Dress Shirts
IGT Places Bet on 10-Year Gaming Deal with Wheel of Fortune
TLL Staff International Game Technology PLC (NYSE: IGT) has been granted exclusive rights to the Wheel of Fortune brand for gaming and lotteries. IGT signed a 10-year licensing agreement with Sony Pictures Television giving it the right to use the brand in gaming, lottery, iGaming and iLottery, as well as non-exclusive rights to distribute Wheel of Fortune content for … [Read more...] about IGT Places Bet on 10-Year Gaming Deal with Wheel of Fortune
Jeep and Merrell Making Tracks in the Great Outdoors
By Gary Symons TLL Editor in Chief Things Merrell boots and Jeeps have in common is they're both tough as hell and virtually unstoppable in the great outdoors. Now, Merrell and Jeep are collaborating on a new hiking boot to celebrate the rugged heritage of these two outdoor legends. Merrell and Jeep have announced they will launch the “Merrell Moab 3 Mid x Jeep”, a … [Read more...] about Jeep and Merrell Making Tracks in the Great Outdoors
Live the Cobra Kai Story With Newly Licensed Training Gear
By Allison Watkinson TLL Reporter Merchantwise has secured a licensing partnership between Sony Pictures Consumer Products and the Jitsy Club for a Cobra Kai-themed martial arts product range. Based on Sony Pictures' Karate Kid franchise, Cobra Kai is a TV series that takes place 30 years after the 1984 All Valley Karate Tournament from the original Karate Kid … [Read more...] about Live the Cobra Kai Story With Newly Licensed Training Gear
Inside Beanstalk: The Pioneer in Corporate Brand Licensing
By Gary Symons TLL Editor in Chief When the global licensing agency Beanstalk was founded in 1992, not many major corporations were all that interested in the idea of comprehensive brand licensing. Today, however, corporate brands are everywhere, and that’s largely due to the work Beanstalk and a few other companies have done over the past 30 years. Allison Ames has … [Read more...] about Inside Beanstalk: The Pioneer in Corporate Brand Licensing
Breaking News: J.M. Smucker Co. to Acquire Hostess Brands
By Gary Symons TLL Editor in Chief The J. M. Smucker Co. (NYSE: SJM) announced today the signing of a definitive agreement to acquire Hostess Brands, Inc. (NASDAQ: TWNK) in a $5.6 billion transaction. The planned acquisition marks a major development in the snack category of the food and beverage industry, as Hostess is among the best known brands in the sector. Smucker … [Read more...] about Breaking News: J.M. Smucker Co. to Acquire Hostess Brands
Mergers & Acquisitions: French Billionaire Buys Majority Stake in Hollywood Agency CAA
By Gary Symons TLL Editor in Chief There's been a seismic shift in the licensing industry, as French billionaire Francois-Henri Pinault has completed his acquisition of a majority stake in Creative Artists Agency. Pinault completed the acquisition through his family investment company, Artémis, which now replaces the private equity firm TPG as the majority share … [Read more...] about Mergers & Acquisitions: French Billionaire Buys Majority Stake in Hollywood Agency CAA
Mattel Forges Strategic Ad Sales Partnership With Pocket.watch
Pocket.watch Granted Exclusive Ad Inventory Sales Rights to Mattel’s YouTube Brand Channels Including Barbie, Hot Wheels, and American Girl By Gary Symons TLL Editor in Chief Toy giant Mattel has signed a deal granting kids and family content creator Pocket.watch exclusive rights to sell advertising on its YouTube channels. The agreement covers more than 90 of … [Read more...] about Mattel Forges Strategic Ad Sales Partnership With Pocket.watch
Pacsun and The Met Combine Art and Fashion
By Gary Symons TLL Editor in Chief Pacsun and The Metropolitan Museum of Art are building on their collaboration with their new Greek and Roman Collection, brokered by The Met’s global exclusive licensing agency, Beanstalk. "This remarkable release signifies the fourth chapter in the collaborative journey, ushering in an enticing new era of art-inspired fashion," the … [Read more...] about Pacsun and The Met Combine Art and Fashion