By Gary Symons TLL Editor in Chief The global brand owner Authentic Brands Group announced it received a $500M investment from its current investor General Atlantic. The global growth equity firm has now invested roughly $2 billion in Authentic. General Atlantic first invested in Authentic Brands in 2017, and while it cashed out on its initial investment, the company … [Read more...] about Authentic Brands Receives Half-Billion Dollar Investment
U.S.
NBA Teams Up With My Hero Academia for Apparel Line
By Gary Symons TLL Editor in Chief The National Basketball Association is putting out a new apparel collection with My Hero Academia, produced by HYPERFLY. My Hero Academia is a Japanese anime series based on a manga series by Kohei Horikoshi. It is set in a world where about 80 percent of the population has a superpowered Quirk. Heroes protect people and society from … [Read more...] about NBA Teams Up With My Hero Academia for Apparel Line
Wayne Gretzky Scores With TOP LEGENDS Collectibles From Upper Deck
By Allison Watkinson TLL Reporter Upper Deck has secured a multi-year license with TOP LEGENDS to produce currency-quality, value-note collectibles featuring Wayne Gretzky. Upper Deck is a global entertainment company that specializes in trading cards, memorabilia, collectibles, games, and online platforms based on sports and entertainment properties. The partnership … [Read more...] about Wayne Gretzky Scores With TOP LEGENDS Collectibles From Upper Deck
Stan Lee Featured in New Comic-Con Museum Exhibit
By Allison Watkinson TLL Reporter Kartoon Studios has developed a Comic-Con Museum exhibit for Stan Lee as part of his centennial birthday celebration. The upcoming Comic-Con Museum exhibit called Excelsior! The Life and Legacy of Stan Lee is intended to follow Stan Lee's extensive career in the entertainment industry. The exhibit will include numerous rare comic … [Read more...] about Stan Lee Featured in New Comic-Con Museum Exhibit
Bulldog Secures New Licenses for Sesame Street in the UK
By Allison Watkinson TLL Reporter Bulldog Licensing has announced the release of two adult-oriented product ranges for the Sesame Street brand in the UK. The new licensed Sesame Street collections include an apparel and accessories line from TruffleShuffle and a line of patches and badges from Pawprint Family. "The strength of Sesame Street across a multitude of media … [Read more...] about Bulldog Secures New Licenses for Sesame Street in the UK
Catch the Hottest Licensing Trends With The Lightning Report
Trends at the Speed of Lightning: Brand Central and The Licensing Letter (TLL) Partner for New Trend Service The award-winning licensing agency Brand Central, and its trend intelligence division, Brand Central Insights, has come together with leading licensing publication The Licensing Letter for a new trend offering called the Lightning Report. Arriving as a monthly … [Read more...] about Catch the Hottest Licensing Trends With The Lightning Report
Big Hairy Deal: Brand Liaison Appointed to Rep PetMedics
By Allison Watkinson TLL Reporter PetMedics has appointed The Brand Liaison to manage the licensing program for an extensive cross-category pet care product collection. PetMedics is a pet health and wellness brand that specializes in developing and distributing electronic pet care products. The PetMedics brand is owned by The Bentex Group. “As a dog owner and foster … [Read more...] about Big Hairy Deal: Brand Liaison Appointed to Rep PetMedics
TLL Interview: How Hasbro Plans to Win the Game of Licensing
Claire Gilchrist Explains How Hasbro’s ‘Church of Focus’ is Designed to Create Billion Dollar Brands By Gary Symons TLL Editor in Chief Of all the interviews I conducted at Licensing Expo this year, among the most interesting was with Hasbro VP Claire Gilchrist. We’ve written before about Hasbro’s plans to streamline its operations into three primary … [Read more...] about TLL Interview: How Hasbro Plans to Win the Game of Licensing
Paris Baguette Cooks Up Licensing Deal With Lavazza
The 'Queen of Cakes' has whipped up a line of new baking products in a licensing collaboration with bakery cafe Paris Baguette and coffee giant Lavazza. Yolanda Gampp (pictured above) is also known as a judge of FOX TV's Crime Scene Kitchen and is the co-founder of How To Cake It, a popular baking education brand. She worked with the expert chefs from Paris Baguette to … [Read more...] about Paris Baguette Cooks Up Licensing Deal With Lavazza
Major League Soccer Stadiums Ink Concert Deal With Terrapin Station
By Allison Watkinson TLL Reporter Sony Music's Terrapin Station Entertainment subsidiary has secured a collective partnership with nine Major League Soccer teams for its Terrapin Station Sports division. Terrapin Station Entertainment is an artist management and tour production company with expertise in management, sports facility consulting, brand experiences, family … [Read more...] about Major League Soccer Stadiums Ink Concert Deal With Terrapin Station