By Allison Watkinson
PetMedics has appointed The Brand Liaison to manage the licensing program for an extensive cross-category pet care product collection.
PetMedics is a pet health and wellness brand that specializes in developing and distributing electronic pet care products. The PetMedics brand is owned by The Bentex Group.
“As a dog owner and foster dog parent, I have relied on so many of the great PetMedics electronics products, so I immediately saw the potential and opportunity to expand the PetMedics brand into so many other categories.” said The Brand Liaison president, Steven Heller. “We are honored to be selected to lead this licensing program and have no doubt that the products and partners that we bring will provide the same level of excellence and innovation that the PetMedics brand stands for.”
As the new licensing agency for the PetMedics brand, the Brand Liaison will work to expand Petmedics into numerous additional product categories in the pet care, health and wellness market.
The additional categories include pet toys, plush, travel, home goods, functional apparel, accessories, food, vitamins, healthy consumables, cleaning, nutraceuticals, and more.
The expanded PetMedics licensing program will be supported by a coordinated cross-category marketing and social media campaign.
“We looked at several licensing agencies and considered several business expansion strategies and The Brand Liaison stood out as the best agency to help us achieve our goals,” said PetMedics founder, Ezra S. Ashkanazi. “They understand our brand and share our mission for innovative pet health and wellness solutions.”
The new licensed PetMedics products will be sold both in-store and online through numerous retail channels including Walmart, Target, Costco, Petco, Petsmart, Chewy, Amazon, specialty channels and more.
The Brand Liaison is a licensing and brand management agency that specializes in securing and developing strategic partnerships, brand extensions, licensing programs, retail initiatives and more.
The agency offers its services to both licensors and licensees in the fashion, entertainment, character, children, pet, home, sports, art & design, and culinary categories.