By Allison Watkinson TLL Reporter Bandai Namco is bringing the Tamagotchi brand to the 2023 Licensing Expo to expand its consumer products licensing program. Tamagotchi is a virtual-reality pet brand that was originally released as a handheld video game in Japan in 1996 and in the U.S. the following year. Since its initial launch, Bandai Namco has extended the Tamagotchi … [Read more...] about Expo: Bandai Namco Seeking Partners for Virtual Pet Brand Tamagotchi
U.S.
Build-A-Bear Releases Scaly Plush Toy in First Collab With Dungeons & Dragons
By Allison Watkinson TLL Reporter Build-A-Bear Workshop has released its first licensing collaboration with the Dungeons & Dragons entertainment franchise. The recently-released licensed products include a red dragon plush toy and a D&D fan t-shirt that is designed to fit all standard-size Build-A-Bear plush models. The D&D Red Dragon Plush by Build-A-Bear … [Read more...] about Build-A-Bear Releases Scaly Plush Toy in First Collab With Dungeons & Dragons
Kubota Tractor Refuels Its Colorful Partnership With Crayola
The Kubota Tractor Corporation and Crayola renewed their partnership to show kids how teamwork can make a difference in their community. The new venture is inspired by Kubota’s NASCAR partners like Trackhouse Racing and ThorSport Racing. It includes an immersive, interactive event touring Crayola’s family attractions; at-home crafts and coloring pages at … [Read more...] about Kubota Tractor Refuels Its Colorful Partnership With Crayola
Amazon Rolls Out Shocking eCommerce Tech Inside Video Games and TV Shows
Amazon Meeting Shoppers Where They Are, With Products They Already Want By Gary Symons TLL Editor in Chief Amazon has launched two new technologies, allowing shoppers to buy products directly from video games and TV shows. In doing so, the online retail giant is creating a vast array of new, direct-to-consumer licensing opportunities ... but it may also be threatening other … [Read more...] about Amazon Rolls Out Shocking eCommerce Tech Inside Video Games and TV Shows
Licensing Expo Offers Expert Advice Through Round Table Sessions
By Allison Watkinson TLL Reporter Licensing International has announced that the 2023 Licensing Expo will offer premium Round Table talks, led by experts in the industry. The lineup includes two days of expert-led Round Table discussions with executives from prominent industry associations and businesses. During the sessions, participants can seek guidance, insights … [Read more...] about Licensing Expo Offers Expert Advice Through Round Table Sessions
Fisher-Price Wants To Send Your Kids To College
By Allison Watkinson TLL Reporter Mattel's Fisher-Price brand has partnered with Gift of College and Concerto Card Company to release the Fisher-Price College Savings Mastercard. By working with the Concerto and Gift of College, the Fisher-Price College Savings Mastercard will allow families to save money and take advantage of tax benefits to support their children’s … [Read more...] about Fisher-Price Wants To Send Your Kids To College
Ocean Spray and Hershey Partner on Some Sweet Treats
By Allison Watkinson TLL Reporter Ocean Spray has partnered with The Hershey Company for a co-branded snack line made with real dried fruit. The new snack line includes Milk Chocolate Dipped Cranberry Bites and Dark Chocolate Dipped Cherry Infused Cranberry Bites. The new Hershey x Ocean Spray products will be available in both 5 oz. and 8 oz. resealable pouches for … [Read more...] about Ocean Spray and Hershey Partner on Some Sweet Treats
Redan Publishing Partners With Toikido For Piñata Smashlings Content
By Allison Watkinson TLL Reporter Toikido has signed a licensing deal with Redan Publishing for the company's Piñata Smashlings brand. Redan Publishing Ltd is an independent, UK-based publisher of character-led children’s magazines. The new licensing partnership will include regular Piñata Smashlings features in several of Redan’s multi-character children’s … [Read more...] about Redan Publishing Partners With Toikido For Piñata Smashlings Content
All American Licensing in Tag Team Match With PowerTown Wrestling
By Allison Watkinson TLL Reporter All American Licensing has been appointed by Relativity Worldwide as its exclusive brand licensing agent for PowerTown Wrestling. PowerTown Wrestling is a recently-launched collectible action figure line that features professional wrestlers from the past eight decades. The brand initially launched in fall of 2022 with the Series 1 … [Read more...] about All American Licensing in Tag Team Match With PowerTown Wrestling
Kidz Bop Partners With Audible to Tell Tour Bus Tales
By Allison Watkinson TLL Reporter KIDZ BOP has partnered with Audible to develop an original audio series called KIDZ BOP Never Stop: The Tour Bus Adventures. KIDZ BOP is a family-friendly music brand that features pop song covers and original music that is sung by children. The KIDZ BOP brand encompasses multiple albums, music videos, licensed consumer products and live … [Read more...] about Kidz Bop Partners With Audible to Tell Tour Bus Tales