By Allison Watkinson
Ocean Spray has partnered with The Hershey Company for a co-branded snack line made with real dried fruit.
The new snack line includes Milk Chocolate Dipped Cranberry Bites and Dark Chocolate Dipped Cherry Infused Cranberry Bites. The new Hershey x Ocean Spray products will be available in both 5 oz. and 8 oz. resealable pouches for convenient storage.
“What better way to build our snack portfolio than to partner with Hershey’s, the #1 milk chocolate brand in the US, offering our consumers the ultimate snack to evolve the dried fruit category,” said Ocean Spray CCO, Monisha Dabek. “It’s important for us to create products that are made from real fruit, innovating how we feature the cranberry in a variety of flavor combinations for year-round snacking and sweet treats for the whole family.”
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Founded in 1930, Ocean Spray is a global agricultural cooperative that has grown to include around 700 farming families across the United States, Canada, and Chile.
Ocean Spray cranberries are currently featured in more than 1,000 products in over 100 countries worldwide.
“We are excited by this partnership and extension of our iconic Hershey’s brand into new snacking occasions,” said Hershey Licensing president, Ernie Savo. “Ocean Spray is synonymous with cranberry, and we can’t think of better way to enjoy this wonderful superfruit than with an indulgent touch of delicious Hershey’s milk chocolate.”
The co-branded Milk Chocolate Dipped Cranberry Bites and Dark Chocolate Dipped Cherry Infused Cranberry Bites will be available in select stores across the United States. These stores will include Walmart, Publix and regional grocery stores.