By Gary Symons TLL Editor in Chief I don't know about you, but whenever I'm at Fashion Week, I always wish I could pull a Green Goddess Caprese Melt sandwich out of my purse, and just chow down. Well, that dream has become a reality. The sandwich chain Panera has just launched a new purse cleverly called The BAGuette which is perfectly sized to house it's new Toasted … [Read more...] about The BAGuette: Panera’s Purse for Fashionistas and Foodies
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Disney is Restructuring and Laying Off Staff: Six Takeaways From the Earnings Call
By Gary Symons TLL Editor in Chief Disney is the world's largest studio and the largest entertainment licensor, so what happens at Disney affects everyone in the licensing industry. News the Magic Kingdom has announced 7,000 layoffs and a major restructuring of the entire company is cause for concern ... but there's good news in the latest earnings call as … [Read more...] about Disney is Restructuring and Laying Off Staff: Six Takeaways From the Earnings Call
Blame Canada: Trailer Park Boys Issues License for THC Gummies
The Canadian comedy show Trailer Park Boys has again partnered with Hemptown Organics to release a new line of gummies containing hemp-derived THC. The hemp-derived delta-9-THC gummies contain less than 0.3% THC, zero nicotine and are made with hemp that comes direct from HempTown's own farm in Oregon. Unlike gummies from cannabis plants, this line made from hemp plants … [Read more...] about Blame Canada: Trailer Park Boys Issues License for THC Gummies
Trade Shows: Time to Sign Up For This Year’s Licensing Expo
By Allison Watkinson TLL Reporter Registration for the annual Licensing Expo trade show in June is now open on the event's official website. Organized by Informa Markets and sponsored by Licensing International, Licensing Expo is the world's largest tradeshow dedicated to licensing and brand extension. The event brings more than 5,000 brands and 16,000 retailers, … [Read more...] about Trade Shows: Time to Sign Up For This Year’s Licensing Expo
Bershka Partners With Le Mans For Racing Inspired Fashion
By Allison Watkinson TLL Reporter IMG has brokered a licensing deal between the endurance-based car race 24 Hours of Le Mans and Bershka for an apparel and accessories collection. The exclusive agent for the Le Man's racing brand, IMG's global licensing division offers full-service brand management to its corporate clients. The 24 Hours of Le Mans endurance car racing … [Read more...] about Bershka Partners With Le Mans For Racing Inspired Fashion
Agencies: Borghese Taps Brentwood for Licensing Representation
By Allison Watkinson TLL Reporter Brentwood Licensing has entered a licensing representation partnership with the luxury skincare brand Borghese. Brentwood Licensing is a US-based agency that works alongside its clients to create strategic brand extensions and licensing programs. As the new licensing representative for the Borguese brand, Brentwood will be responsible … [Read more...] about Agencies: Borghese Taps Brentwood for Licensing Representation
Boat Rocker Corrals Herd of Licensing Deals For Dino Ranch
By Allison Watkinson TLL Reporter Boat Rocker has secured several new licensing deals for its Dino Ranch franchise across both the North America and South America regions. The seven new licensees will significantly extend the types of Dino Ranch products available throughout the US, Canada and Latin America. The Canadian Group is developing a Dino Ranch-themed … [Read more...] about Boat Rocker Corrals Herd of Licensing Deals For Dino Ranch
Crowds Come Back to Nuremberg as Spielwarenmesse Toy Fair Returns
By Allison Watkinson TLL Reporter Following an enforced gap of three years, the Spielwarenmesse trade fair has resumed its place as an international networking event for the toy industry. The Spielwarenmesse trade fair is owned and operated by the trade event organizer and marketing services company, Spielwarenmesse eG. The business-to-business trade fair is intended … [Read more...] about Crowds Come Back to Nuremberg as Spielwarenmesse Toy Fair Returns
Shaky Recovery Continues for Global Box Office Revenues
By Gary Symons TLL Editor in Chief Global cinema box office revenues have bounced back by 27% over 2021, but the $26 billion tally is still far short of pre-pandemic levels. Gower Street Analytics released its final estimate for global box office returns, up to Dec. 31, 2022. The result of $25.9 billion is not only a major drop from pre-pandemic revenues, but also … [Read more...] about Shaky Recovery Continues for Global Box Office Revenues
Morton Salt Licensing In A Tasty Collaboration With Stan’s Donuts
By Allison WatkinsonTLL ReporterMorton Salt recently partnered with Stan's Donuts & Coffee for a limited-edition Salted Caramel Old Fashioned Donut.Stan's Donuts & Coffee is a U.S. restaurant chain that primarily serves freshly-made donuts, coffee, and all-day breakfast items. The Chicago locations of Stan's Donuts were initially started in 2014 through a partnership … [Read more...] about Morton Salt Licensing In A Tasty Collaboration With Stan’s Donuts