The Licensing Letter

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Jazwares and SnapBrands Blend New Squishmallows Cosmetics 

By Allison Watkinson TLL Reporter Jazwares has launched a partnership with SnapBrands to debut a licensed cosmetics collection based on its Squishmallows plush property. Available exclusively through Ulta Beauty, the collection includes Squishmallows-themed eyeshadow palettes, makeup brush sets, press-on nails, blush sticks, lip gloss, makeup sponge sets and cosmetic … [Read more...] about Jazwares and SnapBrands Blend New Squishmallows Cosmetics 

Blue Ant Goes Public, Management Buys Out Boat Rocker Subsidiary

By Gary Symons TLL Editor in Chief Big changes in the Canadian entertainment media landscape, as Blue Ant Media has divested itself of its Boat Rocker studio in a plan to go public. Blue Ant, one of the major studios in Canada, has officially completed its previously announced reverse takeover (RTO) transaction, transitioning into a publicly listed company. The subordinate … [Read more...] about Blue Ant Goes Public, Management Buys Out Boat Rocker Subsidiary

Hasbro Selects Jasnor as Peppa Pig Partner for ANZ

By Allison Watkinson TLL Reporter Hasbro has appointed Jasnor as the master toy distribution partner for Peppa Pig across Australia and New Zealand. "Peppa Pig remains a beloved brand with exceptional awareness in both markets and has been especially top-of-mind for Australian and New Zealand audiences following the exciting news of Mummy Pig’s pregnancy and birth of … [Read more...] about Hasbro Selects Jasnor as Peppa Pig Partner for ANZ

Animotion Media Joins as Official Sponsor of Licensing Horizons Conference

TLL Staff Animotion Media Group, a UAE-based producer and distributor of children’s animated content, has been named an official sponsor of Licensing Horizons Riyadh 2025. The event, scheduled for October 28, 2025, is Saudi Arabia’s only dedicated brand licensing conference, bringing together international intellectual property owners, manufacturers, retailers, and … [Read more...] about Animotion Media Joins as Official Sponsor of Licensing Horizons Conference

Breakout Series Iyanu Follows Up With New Feature Film

By Gary Symons TLL Editor in Chief The makers of the new hit kids show Iyanu have announced a spin-off animated feature film will debut on August 30. Cartoon Network, HBO Max, and Lion Forge Entertainment announced the release of Iyanu: Age of Wonders at the San Diego Comic-Con. It builds on the success of the franchise’s debut season on Cartoon Network and HBO Max, which … [Read more...] about Breakout Series Iyanu Follows Up With New Feature Film

Jardin d’Acclimatation Hosts Miraculous Summer Experience

By Allison Watkinson TLL Reporter Jardin d’Acclimatation and Miraculous Corp have created an immersive licensed experience that brings Ladybug and Cat Noir to the entertainment destination. The officially licensed experience is bringing a wide range of Miraculous-themed events to the Jardin d’Acclimatation park. Running through August 31, the park is hosting a wide … [Read more...] about Jardin d’Acclimatation Hosts Miraculous Summer Experience

Kraft Heinz and Live Nation Bring Flavor to Entertainment Venues

By Allison Watkinson TLL Reporter Kraft Heinz and Live Nation have signed a multi-year licensing partnership that brings the company's food brands to music venues across the US. “Food is a key part of the fan experience, and we’re excited to welcome Kraft Heinz, one of the most beloved names in food, to our expanding portfolio of food and beverage partners,” said Live … [Read more...] about Kraft Heinz and Live Nation Bring Flavor to Entertainment Venues

Tfk and Audi Bring Sporty Style to Pushchairs

By Allison Watkinson TLL Reporter Trends for Kids (Tfk) has partnered with Audi for an officially licensed children's pushchair called the Tfk Mono3 Audi Edition. Inspired by the vehicle brand's Audi e-tron GT car, the licensed pushchair is designed to combine comfort, function and durability with Audi's sporty aesthetic. This includes a revamp of Audi’s signature wheel … [Read more...] about Tfk and Audi Bring Sporty Style to Pushchairs

Feature: How Brandgenuity Helped Mike’s Hot Honey Build on the Brand’s Sweet-Heat Authority

By Gary Symons TLL Editor in Chief Food and beverage licensing is one of the largest, and most complex, categories in licensing. The business involves the creative genius of master chefs, combined with complex manufacturing processes, imaginative marketing, and the market savvy to identify the hottest food trends before they even happen. Last year it was the sweet … [Read more...] about Feature: How Brandgenuity Helped Mike’s Hot Honey Build on the Brand’s Sweet-Heat Authority