By Gary Symons TLL Editor in Chief Ella's Kitchen in the UK just landed its first ever licensing deal, and it's a doozy. With the help of agency Rocket Licensing, Ella's Kitchen Brands will create a range of kids' snacks based on Eric Carle’s classic literary tale, The Very Hungry Caterpillar. The new product line is set to launch this autumn. Ella’s Kitchen is planning … [Read more...] about Book Licensing: New Snacks For a Very Hungry Caterpillar
Worldwide
Licensing Law: Lindt Triumphs in Battle of the Bunnies
By Gary Symons TLL Editor in Chief If you live in a country that celebrates Easter, you've seen them. Rank after rank after rank of sparkling golden bunnies, their gilt foil concealing the decadent Swiss chocolate underneath. What you may not have known is that Lindt's legendary Easter bunny confections have been involved in more than one pitched battle over copyright and … [Read more...] about Licensing Law: Lindt Triumphs in Battle of the Bunnies
Merchantwise To Rep Magic Mixies Mixlings in ANZ Region
By Allison Watkinson TLL Reporter The licensing agency Merchantwise has been tasked with representing Moose Toys' popular brand, Magic Mixies Mixlings, across Australia and New Zealand. “We are delighted to be representing Moose’s Magic Mixies Mixlings across Australia and New Zealand," said Kerryn McCormack, Managing Director at Merchantwise. "A truly magical brand, Magic … [Read more...] about Merchantwise To Rep Magic Mixies Mixlings in ANZ Region
Dandelooo Acquires Global Rights to Our Piggy
By Allison Watkinson TLL Reporter Dandelooo has struck a deal with the film and television production company Bionaut for their new series Our Piggy. Dandelooo is an award-winning entertainment company dedicated to the development, production, and distribution of original and licensed animated programs. The licensing deal with Bionaut gives Dandelooo exclusive worldwide … [Read more...] about Dandelooo Acquires Global Rights to Our Piggy
EA’s FIFA 23 to Feature Ted Lasso and AFC Richmond
By Gary Symons TLL Editor in Chief EA SPORTS has scored a major win, signing on the beloved fictional coach Ted Lasso and his team AFC Richmond for FIFA 23. While there are many brilliant collaborations out there, sometimes you run across one that just seems so natural, it's as if it's meant to be. And that's the early reaction to the Ted Lasso x FIFA 23 collaboration; a … [Read more...] about EA’s FIFA 23 to Feature Ted Lasso and AFC Richmond
KIDZ BOP Appoints Bulldog As UK Licensing Agency
By Allison Watkinson TLL Reporter KIDZ BOP has appointed Bulldog Licensing as its official UK licensing agency, starting at Brand Licensing Europe. KIDZ BOP is a global family music brand that records covers of popular songs sung by kids, for kids. Since its creation in the US in 2001, the KIDZ BOP brand has sold over 23 million albums and generated over 8 billion … [Read more...] about KIDZ BOP Appoints Bulldog As UK Licensing Agency
ZAG Launches Streaming Service With New Series Fairyon
By Allison Watkinson TLL Reporter ZAG is launching a licensed series called Fairyon for its new direct-to-streaming division ZAG Stream. The company’s direct-to-streaming content business will be led by Maria Doolan, ZAG’s SVP of TV Content. The first project from ZAG Stream is the animated superhero fantasy series, Fairyon. Fairyon is a reimagining of classic fairytale … [Read more...] about ZAG Launches Streaming Service With New Series Fairyon
Warner Music Investigating Subsidiary’s Actions in Russia
By Gary Symons TLL Editor in Chief Warner Music is investigating allegations that one of its subsidiaries continued to operate in Russia after the company suspended its operations. Those allegations were made in an exclusive investigative report by The Guardian newspaper. According to the report, at least one executive at the Warner subsidiary ADA Russia "... continued to try … [Read more...] about Warner Music Investigating Subsidiary’s Actions in Russia
Fashion Licensing: Popeye and Olive Oyl Hit the Milan Catwalk
King Features and fashion partner Iceberg unveiled the retail launch of a new capsule collection in the Italian fashion capital of Milan. The collaborators say the first collection was unveiled during Fashion Week with an innovative marketing campaign in Milan, Berlin, New York and Paris. This latest collection is also getting the star treatment with its Milan launch. The … [Read more...] about Fashion Licensing: Popeye and Olive Oyl Hit the Milan Catwalk
Care Bears, JimmyPaul Create a Cotton Candy Confection of a Dress for BLE
By Gary Symons TLL Editor in Chief The Care Bears is not a brand typically linked to the world of haute couture, but that changed this week. Cloudco Entertainment, owner of the durably beloved Care Bears brand, has partnered on the release of a limited-edition 40th anniversary couture dress by renowned fashion brand JimmyPaul. “We are honored JimmyPaul and Difuzed chose to … [Read more...] about Care Bears, JimmyPaul Create a Cotton Candy Confection of a Dress for BLE