By Allison Watkinson
TLL Reporter
KIDZ BOP has appointed Bulldog Licensing as its official UK licensing agency, starting at Brand Licensing Europe.
KIDZ BOP is a global family music brand that records covers of popular songs sung by kids, for kids. Since its creation in the US in 2001, the KIDZ BOP brand has sold over 23 million albums and generated over 8 billion streams.
“This is a property with a strong identity, a massive appeal and a growing international reach, all of which make it perfect for an expansion into a wide range of merchandise that reflects the values of fun, style and great music that underpin the brand,” said Rob Corney, MD of Bulldog Licensing. “We’re thrilled to be working with KIDZ BOP.”
Over the past five years, KIDZ BOP has expanded internationally into territories including the UK, Germany, France, and Mexico.
Since its launch in the UK in 2017, KIDZ BOP has formed a strong partnership with Sky Kids, where they’ve co-produced several specials and series starring the British KIDZ BOP Kids.
Building on this success, Bulldog Licensing will be targeting a wide range of consumer product categories for the brand in the UK. The categories include apparel, video games, gifts, toys, and accessories for children aged five to 12 years old.
The Bulldog team will be bringing the property to BLE for the first time to discuss KIDZ BOP opportunities with potential licensing partners.
Founded in 2007, Bulldog Licensing works with brand owners to develop merchandise programmes for international and domestic licensing markets.
The agency works with the owners of existing brands to develop and enhance their consumer products programmes, as well as with the owners of new IPs to create a strong brand identity.
