The Licensing Letter

Worldwide

Licensed Retail Sales Flirt With $175 Billion Mark in 2018

Contact the editor at karina@plainlanguagemedia.com Global licensed retail sales reached $174.54 billion in 2018, according to TLL's Annual Licensing Business Survey. At just 1.8% growth, this has been the slowest year TLL has tracked since 2013, when licensed retail sales grew just 1.7% worldwide, and 2012, which saw just 1.6% growth. Sluggish growth in the two largest … [Read more...] about Licensed Retail Sales Flirt With $175 Billion Mark in 2018

European Licensed Sales Reach $33.6 Billion in 2017

Contact the Editor at karina@plainlanguagemedia.com. Licensed retail sales in Europe grew 2.2% in 2017 to reach $33.6 billion, according to TLL's Annual Licensing Business Survey. Visit the Licensing Data Bank for more charts and data here. At just under 20% share of total worldwide retail sales, Europe slightly under-paced the global growth rate of 2.4% growth in 2017. Within … [Read more...] about European Licensed Sales Reach $33.6 Billion in 2017

U.S./Canadian Brands Contribute $111 Billion to Worldwide Licensed Sales

Contact the Editor at karina@plainlanguagemedia.com. Worldwide licensed retail sales reached $171 billion in 2017; of that, $111 billion (or 65%) can be attributed to brands originating from the U.S./Canada, according to TLL's Annual Licensing Business Survey. Respondents to the 2018 Survey overwhelmingly cited American brands when asked which region's brands increased the … [Read more...] about U.S./Canadian Brands Contribute $111 Billion to Worldwide Licensed Sales

Pioneering a Fresh Approach to IP Rights in China

By Yizan He, CEO of Alfilo Brands, yzh@alfilo.com. Contact the editor at karina@plainlanguagemedia.com. Landmark Western cultural institutions are increasing their presence in the Middle Kingdom. Following the successful launch of its e-commerce initiative this summer, The British Museum recently opened its first physical shop in China with the help of its exclusive official … [Read more...] about Pioneering a Fresh Approach to IP Rights in China

Fashion, Entertainment & Corporate Brands Lead Globe

Global retail sales of licensed merchandise reached $171 billion in 2017, according to TLL’s Annual Licensing Business Survey. Territories outside the U.S./Canada saw greater growth as a whole; international licensed retail sales grew 2.5% to reach $62 billion in 2017. With the U.S./Canada generating $109 million in licensed sales, that means that internationally-based sales … [Read more...] about Fashion, Entertainment & Corporate Brands Lead Globe

Worldwide Retail Sales of Licensed Merchandise

Global retail sales of licensed merchandise reached $171 billion in 2017, according to TLL’s Annual Licensing Business Survey. Licensed sales grew 2.4% from 2016, a slightly slower rate of growth than the 2.7% observed in 2016 and 2015. Overall, growth was tempered with 59% of the top 50 countries whose licensed retail sales activity TLL measures observing slower licensed … [Read more...] about Worldwide Retail Sales of Licensed Merchandise

Worldwide Retail Sales of Licensed Merchandise, by Product Category

  Product category performance in 2017 was influenced by two key factors: property type and retail channel. Products were likely to do best if they were: (1) based on entertainment, fashion, or sports properties; and (2) sold online or via value, dollar/discount, and/or grocery channels. Conversely, products were most likely to struggle if they were: (1) based on art … [Read more...] about Worldwide Retail Sales of Licensed Merchandise, by Product Category