By Allison Watkinson TLL Reporter Australian food manufacturer Green's has partnered with the Bega Group for a licensed Vegemite Choc Chunk Brownie baking mix. “We are incredibly excited to be partnering with everyone’s favorite spread Vegemite to launch Green’s Vegemite Choc Chunk Brownie," said Green’s Peta Allsopp. "Our baking team has expertly blended the mitey taste … [Read more...] about Food & Beverage: Licensed Vegemite Brownies an Unexpected Taste Treat
Archive
Automotive Licensing: McLaren Marks 60 Years With New LEGO Supercars
Legendary car designer McLaren is marking its 60th anniversary with two replica supercars from LEGO. The companies have been partners for eight years and since then have created six LEGO Speed Champions McLaren cars and two LEGO Technic McLaren models. As McLaren hits this milestone, the supercar maker has teamed up with the LEGO Group to release the first-ever double pack of … [Read more...] about Automotive Licensing: McLaren Marks 60 Years With New LEGO Supercars
Corus Debuts New Kids Series Based on Property Brothers
By Allison Watkinson TLL Reporter Corus Entertainment is debuting a new, animated childrens' series inspired by the Property Brothers home improvement franchise. The original 3D-animated series, Builder Brothers Dream Factory, will feature child characters inspired by the reality TV hosts Drew and Jonathan Scott, also known as the Property Brothers. Drew and Jonathan … [Read more...] about Corus Debuts New Kids Series Based on Property Brothers
Trade Show: Spielwarenmesse Reveals New Dates for 2024 Toy Fair
By Allison Watkinson TLL Reporter The international toys and games trade fair Spielwarenmesse has just released new dates for its upcoming toy fair in 2024. The 2024 Spielwarenmesse trade fair will run from Tuesday, Jan. 30 to Saturday, Feb. 3, at Nuremberg’s exhibition center. The new days for the fair reflect a change from past years where the trade show ran from … [Read more...] about Trade Show: Spielwarenmesse Reveals New Dates for 2024 Toy Fair
Unicorn Academy: Spin Master Unveils Its Latest Entertainment and Toy Franchise
By Allison Watkinson TLL Reporter Spin Master has announced a new multiplatform children's franchise called Unicorn Academy, which will debut with a Netflix-original animated series. Spin Master is a global children's entertainment company that specializes in creating toys, entertainment content, and digital games. With distribution in over 100 countries, Spin Master … [Read more...] about Unicorn Academy: Spin Master Unveils Its Latest Entertainment and Toy Franchise
ESI and Tetris Partner on New Range of Gaming Accessories
By Gary Symons TLL Editor in Chief ESI Cases and Accessories and The Tetris Company have announced a new licensing partnership. Under the agreement, ESI will release a range of TetrisTM branded consumer electronics products across the United States and Canada. The deal was brokered on behalf of ESI by Starwood Brands; a brand licensing agency that represents top-tier … [Read more...] about ESI and Tetris Partner on New Range of Gaming Accessories
Epic Games Inks Cool Deal With Kemper for Fortnite Snowboards
By Allison Watkinson TLL Reporter Kemper Snowboards has partnered with Epic Games to create a co-branded collection of Fortnite x Kemper Fantom Snowboards. The partnership was brokered by Fortnite’s exclusive consumer products licensing agency, IMG. A subsidiary of Endeavor, IMG is a global company that works in the fields of sports, fashion, events, media, licensing, … [Read more...] about Epic Games Inks Cool Deal With Kemper for Fortnite Snowboards
Ukraine Designers Featured at Paris Fashion Week
By Gary Symons TLL Editor in Chief The upcoming Fashion Week in Paris will give companies a chance to support Ukrainian designers, as they fight to survive the Russian invasion. Seven Ukrainian designers will showcase their Autumn Winter 2023 collections at Paris Fashion Week from March 3-7 in the famous first arrondissement located at 7 Rue d’Argenteuil. This … [Read more...] about Ukraine Designers Featured at Paris Fashion Week
Multiverse Awaits a Major Collaboration Between Disney and Coca-Cola
By Gary Symons TLL Editor in Chief Soft drink giant Coca-Cola and Disney's Marvel have launched what may be their largest collaboration in the UK to date. The Multiverse Awaits promotion in an on-pack marketing program in which consumers can win a super-powered getaway to the new Marvel Avengers Campus at Disneyland Paris, and a host of smaller prizes. Launched in … [Read more...] about Multiverse Awaits a Major Collaboration Between Disney and Coca-Cola
Merchantwise to Rep Children’s Book We’re Going on a Bear Hunt
By Allison Watkinson TLL Reporter The licensing agency Merchantwise is representing We’re Going on a Bear Hunt across Australia and New Zealand for Walker Productions and Lupus Films. A part of The Merchantwise Group, Merchantwise is a full-service licensing agency that specializes in representing gaming, digital and entertainment brands. As the licensing … [Read more...] about Merchantwise to Rep Children’s Book We’re Going on a Bear Hunt