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Frida Kahlo Collection Celebrates Germany’s Women’s Football Team

May 27, 2025

TLL Staff A bold collection inspired by artist Frida Kahlo and Germany's national women's football team has been launched under the unifying slogan 'We are all Frida'. The collaboration celebrates the spirit of empowerment, individuality and resilience; qualities long associated with both Kahlo and the DFB Women’s team. This new collection blends the worlds of art and sport … [Read more...] about Frida Kahlo Collection Celebrates Germany’s Women’s Football Team

Albanese World’s Best Names Surge Brands as Licensing Agent

May 27, 2025

By Allison Watkinson TLL Reporter Surge Brands has been appointed by Albanese Confectionery Group to serve as the global licensing agent for their Albanese World’s Best candy brand. Through the exclusive representation partnership, Surge Brands is developing a licensing program that is designed to expand Albanese World’s Best into new categories and retail markets … [Read more...] about Albanese World’s Best Names Surge Brands as Licensing Agent

Expo Wrap-up: Licensing Industry Unites After a Solid Year of Growth

May 23, 2025

Gary Symons TLL Editor in Chief Licensing Expo 2025 concluded this week in Las Vegas, drawing more than 12,000 industry professionals from around the world. This year's Expo highlighted the continued momentum of the global licensing industry, which grew by $13 billion in the past year. Organized by Informa Markets' Global Licensing Group and sponsored by Licensing … [Read more...] about Expo Wrap-up: Licensing Industry Unites After a Solid Year of Growth

Disney Celebrates 30 Years of ‘Toy Story’ with New Products and Experiences

May 23, 2025

By Gary Symons TLL Editor in Chief Disney is commemorating the 30th anniversary of Toy Story, the groundbreaking 1995 Pixar film that launched a global franchise and redefined animation. The studio's celebration of one of its top brands will include a slate of new products, theme park experiences, and a renewed global licensing agreement with Mattel. Since its … [Read more...] about Disney Celebrates 30 Years of ‘Toy Story’ with New Products and Experiences

Random House Children’s Books Spotlights Richard Scarry Licensing Program

May 22, 2025

By Allison Watkinson TLL Reporter Random House Children’s Books has announced a wave of new licensees for Richard Scarry’s Busy World. Showcased at Licensing Expo, the new partnerships for the publishing brand span multiple categories including apparel, accessories, infant care, crafts, novelty items, home décor, toys and more. For apparel and accessories, the Richard … [Read more...] about Random House Children’s Books Spotlights Richard Scarry Licensing Program

Beyblade X Lets it Rip with World Championship Events

May 22, 2025

By Allison Watkinson TLL Reporter ADK Emotions NY and T-Licensing have partnered with Hasbro to launch an official BeyBlade X World Championship event. Starting in June, the BeyBlade X World Championship will launch in multiple countries across the globe. At each regional tournament, participants between the ages 8 to 12 will use tops from Hasbro’s BeyBlade X toy … [Read more...] about Beyblade X Lets it Rip with World Championship Events

Big League Chew Swings for the Fences with IMG Licensing

May 22, 2025

By Allison Watkinson TLL Reporter Big League Chew has signed a multi-year agreement with IMG Licensing that names the agency as its exclusive global licensing representative. Under the terms of the agreement, IMG Licensing will work to expand the brand across the globe with new licensed products and experiences. The agency will use the chewing gum brand's … [Read more...] about Big League Chew Swings for the Fences with IMG Licensing

Cloudco and Jazwares Spread Joy with Care Bears Collaboration

May 21, 2025

By Allison Watkinson TLL Reporter Jazwares has partnered with Cloudco Entertainment to launch a series of co-branded product collaborations for the Care Bears franchise. The initial focus for the partnership will center on limited-edition collections for several of Jazwares’ best-selling plush toy brands. These brands include Squishmallows, HugMees, Flipamallows, … [Read more...] about Cloudco and Jazwares Spread Joy with Care Bears Collaboration

ESPN Appoints IMG for Global Licensing Expansion

May 21, 2025

By Allison Watkinson TLL Reporter IMG Licensing has been appointed by ESPN as serve as the sports brand's exclusive global licensing agency. Through the exclusive representation agreement, IMG Licensing will work closely with ESPN to develop branded products and experiences across several key licensing categories. “With IMG Licensing, we’re taking the next step in … [Read more...] about ESPN Appoints IMG for Global Licensing Expansion

Old World Christmas Announces New Partnerships for 2025

May 20, 2025

By Allison Watkinson TLL Reporter Old World Christmas has announced four new licensing partnerships for its hand-blown and hand-crafted glass ornaments. The new licensees for the holiday ornament brand include General Mills, Hasbro's Wizards of the Coast, The J.M. Smucker Company and Cloudco Entertainment's Strawberry Shortcake. “Our ornaments are all about memories … [Read more...] about Old World Christmas Announces New Partnerships for 2025

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