By Gary SymonsTLL Editor in ChiefSometimes brands come up with collaborations that are just so memorable people will gladly come back to it years after the partnership is ended. That's the case for me with Morton Salt's amazing collaboration with the innovative rock band and music video producer OK Go. The band is known for their fantastical, tightly choreographed videos, … [Read more...] about Branding Flashback: Morton Salt’s Brilliant Collab on Mindbending OK Go Video
Articles
Master Replicas and BBC Relaunch Doctor Who Collectibles For 60th Anniversary
By Allison Watkinson TLL Reporter Master Replicas has signed a licensing agreement with BBC Studios to continue the Doctor Who figurine collection for the franchise's 60th anniversary.The rights for the Doctor Who figurine collection previously belonged to Eaglemoss before the company ceased operations in 2022 due to financial crisis.One of the longest-running Doctor Who … [Read more...] about Master Replicas and BBC Relaunch Doctor Who Collectibles For 60th Anniversary
Weatherbeater and Mr. Brands Sign Licensing Partnership for Home Improvement
By Allison Watkinson TLL Reporter Weatherbeater has signed an agreement that grants Mr. Brands the rights to develop and launch a range of licensed Weatherbeater paints, stains, and sundries.This new licensing collaboration is intended to leverage Weatherbeater’s reputation for durable, long-lasting weather protectant solutions with Mr. Brands' manufacturing and distribution … [Read more...] about Weatherbeater and Mr. Brands Sign Licensing Partnership for Home Improvement
Film Licensing: Here Are All of the Current Marvel Release Dates
By Gary Symons TLL Editor in Chief Between pandemics, economic meltdowns, writer and actor strikes, and the impact of streaming on film licensing, it seems almost impossible to keep track of when the latest Marvel films and series are coming out. Essentially, due to the factors above, Marvel's Multiverse Saga has been pushed back by at least a year, and it's sounding … [Read more...] about Film Licensing: Here Are All of the Current Marvel Release Dates
Aspire Secures New Licensees for Sauber’s Formula 1 Racing Team
By Allison Watkinson TLL Reporter Wildbrain's Aspire division has secured new partners for Sauber Motorsport's Alfa Romeo Formula 1 Team Stake licensing program. The new licensees secured for Alfa Romeo F1 Team Stake include multiple product categories such as apparel, collectibles, posters, figurines and more."The scope of these deals highlights the global surge in popularity … [Read more...] about Aspire Secures New Licensees for Sauber’s Formula 1 Racing Team
Fashion Brand Kappa Named Official Outfitter for 24 Hours of Le Mans
By Allison Watkinson TLL Reporter The Italian fashion house Kappa was named as outfitter for the 24 Hours of Le Mans by the Automobile Club de l’Ouest (ACO). The 2024 Le Mans race is expected to run before a full house, as the ACO has reported "unprecedented ticket sales" for what many consider the world's premiere auto racing event. Along with the Monaco Grand Prix … [Read more...] about Fashion Brand Kappa Named Official Outfitter for 24 Hours of Le Mans
Oakley’s Got Game, With High Tech Fortnite Collaboration
By Allison Watkinson TLL Reporter Fortnite and the glasses maker Oakley are creating a true 'spectacle', with a partnership for specialized gaming eyewear. Oakley has created a new type of glasses based on its proprietary Prism Gaming 2.0 lens technology, which assists players in reducing glare from OLED and LED screens, while sharp visual acuity during intense gaming … [Read more...] about Oakley’s Got Game, With High Tech Fortnite Collaboration
W Network Unwraps Five Special Partnerships for Hallmark Christmas Countdown
TLL Staff W Network's licensing elves have been busy, lining up five special partnerships to mark this year’s celebration of Hallmark Channel’s Countdown to Christmas. W Network has literally doubled its audience vs. prior weeks for total viewers, as it aired more premieres this year than ever before. The Countdown to Christmas programs are airing every Wednesday through … [Read more...] about W Network Unwraps Five Special Partnerships for Hallmark Christmas Countdown
British Ministry of Defence Renews Licensing Deal With IMG
By Gary Symons TLL Editor in Chief The global licensing agency IMG will continue to represent the British armed forces in a licensing deal announced this week. The Ministry of Defence is, of course, the British department responsible for defending His Majesty's realm, and now IMG is doing its part on the licensing front. The Ministry of Defence confirms it has renewed its … [Read more...] about British Ministry of Defence Renews Licensing Deal With IMG
Who’s News: Wildbrain Hires Key Talent For In-House Services and German Operations
By Allison Watkinson TLL Reporter Wildbrain CPLG has added two top executives to bolster its in-house services and commercial teams in London and Munich, respectively. In London, Clare Vosper Mortimer has joined WildBrain CPLG’s in-house services team in the new role of VP, Finance and Operations. She will oversee the company’s finance function and … [Read more...] about Who’s News: Wildbrain Hires Key Talent For In-House Services and German Operations