W Network’s licensing elves have been busy, lining up five special partnerships to mark this year’s celebration of Hallmark Channel’s Countdown to Christmas.
W Network has literally doubled its audience vs. prior weeks for total viewers, as it aired more premieres this year than ever before. The Countdown to Christmas programs are airing every Wednesday through Sunday, and in the first week of programming the Canadian network has seen audiences grow by more than 75% for the 25-54 demographic.
To deliver even more holiday cheer to everyone this season, W Network has lined up partnerships with Warner Music Canada, Canada’s Wonderland, Simon & Schuster, Penguin Random House, and Wattpad.
As well, W Network’s Cozy Up For Christmas contest returns this year to give fans a chance to win a festive Hallmark prize pack that includes everything needed for cozy holiday movie watching.
W Network and Warner Music Canada have partnered again this year with a new playlist for the 2023 holiday season. Curated by Warner Music Canada, the perfect playlist features music from everyone’s favourite festive artists including Michael Bublé, Kelly Clarkson and The Tenors.
The playlist is currently available to listen to now on various music streaming platforms. Listen to 103.1 Fresh (London), 104.3 Fresh (Kingston), and 104.5 Fresh (Cornwall) for a chance to win tickets to see The Tenors on their Canadian tour.
Also partnering again this year, W Network and Canada’s Wonderland (the True North’s answer to Disneyland) give families and friends the opportunity to step into a magical, winter wonderland for WinterFest running from Nov. 17 to Jan. 6. To celebrate the return of Hallmark Channel’s Countdown to Christmas and over 40 new exclusive holiday movie premieres on W Network, Wonderland is offering a limited edition Countdown to Christmas Candy Cane Hot Chocolate at this year’s WinterFest.
Park goers can look for the Countdown to Christmas kiosk in the Yuletide Village and enjoy the special beverage while watching the holiday movie trailers on the Fun TVs all around the park. Listen to 103.1 Fresh (London), 104.3 Fresh (Kingston), 104.5 Fresh (Cornwall), 93.1 Fresh (Barrie), Big 101.1 (Barrie), and Magic 106 (Guelph) for a chance to win tickets to WinterFest.
Silent nights also make for great reading, so W Network and Simon & Schuster and Penguin Random House have come together to give viewers a chance to win holiday book prize packs on W Network’s social accounts. Follow @w_network on Instagram for a chance to win.
Plus, W Network is uniting with Wattpad and its global community of 85 million readers and writers through the power of story with banner placements on Wattpad’s mobile websites promoting Hallmark Channel’s Countdown to Christmas and national free previews on W Network.
Finally, fans won’t want to miss a chance to win the Ultimate Hallmark Cozy Christmas Grand Prize with the return of W Network’s Cozy Up For Christmas contest.
Fans just need to watch at least one all-new holiday movie on W Network every week to find the weekly code word to enter for a chance to win prize pack including authentic Hallmark Channel merchandise and fan-favourite decorations. The Cozy Up For Christmas contest is on now until Dec. 31, 2023.