By Allison Watkinson
TLL Reporter
Fortnite and the glasses maker Oakley are creating a true ‘spectacle’, with a partnership for specialized gaming eyewear.
Oakley has created a new type of glasses based on its proprietary Prism Gaming 2.0 lens technology, which assists players in reducing glare from OLED and LED screens, while sharp visual acuity during intense gaming sessions.
That makes them a great partner for Fortnite, which has been putting out intense gaming experiences since the groundbreaking game launched in 2017.
The new collaboration, which was brokered by the licensing agency IMG, begins with two eyewear designs, both proudly bearing the mark of Fortnite Battle Royale’s Victory Crown etched on the lens. Oakley’s Helux Fortnite, equipped with the Prizm Gaming tech. As well, a second line released as Oakley’s Hydra Fortnite line provides the ultimate style loadout for any outdoor adventure, bearing golden Prizm 24k lenses for serious eye protection and crystal clear vision.
The collaborators are also working with Fortnite gamers and influencers for this launch.
Leading the pack is Chica, aka Maria Lopez, most recent signing of the Team Oakley roster. Chica is the first Latina LGBTQ+ creator to join Fortnite’s Icon Series.
As a leader in the community, Oakley and Fortnite say they could not think of anyone better suited to inaugurate their new collaboration.
“I’m so excited that my favorite game and favorite glasses brand are now partnering”, said Chica. “In all my years of playing Fortnite and seeing all of the different collaborations, I’m so happy to be at the center of this one coming together. I can’t wait to share with my community!”
Starting Nov. 29, Oakley’s Fortnite collection will be available only on Oakley.com in initial limited quantity: get all the way to the collection for Storm survival.
Oakley’s game-winning styles will be part of the Fortnite experience for the foreseeable future, as the partners have signed up for a multiyear partnership, which will see multiple collections released. The collaborators see the deal as a natural fit, as Fortnite is a highly competitive game, while the new Oakley Prizm technology brings advantages for players.
The tech was originally designed for athletes, as the lenses manipulate the light hitting them, enhancing color and contrast to make it easier to see small detail. For example, skiers can more easily see differences in the terrain ahead of them, even in difficult light conditions, The Prizm Trail model enhances browns and reds, making the greens pop, so riders can spot transitions in dirt more easily under different lighting conditions.
Prizm Gaming technology works the same way, giving gamers more comfort and enhanced, sharper vision that makes it easier to deal with screen glare, and discern even the tiniest details in the game.
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