By Allison Watkinson TLL Reporter Hasbro and Rocafella Leisure have opened a licensed NERF Action Xperience (NAX) center in Manchester’s Trafford Palazzo.The new NAX venue is managed by the Rocafella Leisure entertainment agency under license from Hasbro, Inc.The Rocafella Leisure Group offers location-based brand management services to global IP owners such as commercial … [Read more...] about Experiential Licensing: Hasbro Launches First NAX Entertainment Center in Europe
Articles
Two Major Advances in Generative Music AI Announced by YouTube and Grimes
By Gary Symons TLL Editor in Chief Artificial intelligence is turning the licensing world on its head, and this week saw major announcements from YouTube and the artist Grimes. The Google-owned YouTube streaming service has licensed the voices of John Legend and Sia for AI-created soundtracks, while Grimes' company Create Safe is creating a new tool for publishing and … [Read more...] about Two Major Advances in Generative Music AI Announced by YouTube and Grimes
Teddy Fresh Unveils Exclusive Collaboration with Magic The Gathering
By Allison Watkinson TLL Reporter The Teddy Fresh fashion brand has announced a new licensing collaboration with the fantasy gaming franchise Magic: The Gathering.Magic The Gathering is a long-standing fantasy entertainment franchise that provides multi-media content through tabletop trading card games, licensed consumer goods, digital games, novels, comic books, and more.The … [Read more...] about Teddy Fresh Unveils Exclusive Collaboration with Magic The Gathering
Smiley and Samsung Spreading the Joy With New Collection
TLL Staff Smiley, the brand based on happiness, is spreading a little more joy in its first ever collaboration with tech giant Samsung. Together, they're introducing The Smiley Edition, a collection of accessories designed to celebrate positivity and creativity. The Smiley Company owns the trademark and IP for the globally recognized 'Smiley Face', which it has used as a … [Read more...] about Smiley and Samsung Spreading the Joy With New Collection
Crayola and Cupixel Collaborate On Augmented-Reality Art Kits
By Allison Watkinson TLL Reporter Crayola has partnered with the augmented-reality company, Cupixel, to create licensed AR art supply kits.Cupixel is an AR company that merges technology with traditional art forms to make artistic expression and education more accessible for all demographics. The licensing collaboration intends to help creators of all ages and ability levels to … [Read more...] about Crayola and Cupixel Collaborate On Augmented-Reality Art Kits
Two Men Arrested As Feds Seize $1 Billion in Counterfeit Designer Goods
By Gary Symons TLL Editor in Chief Federal prosecutors arrested two men Nov. 15 in what they say was the largest-ever seizure of counterfeit goods in US history. The investigators seized more than 200,000 counterfeit handbags, clothes and other luxury items worth $1.03 billion. The indictments of Adama Sow and Abdulaj Jalloh were unsealed, … [Read more...] about Two Men Arrested As Feds Seize $1 Billion in Counterfeit Designer Goods
Punchbowl Lands Major Licensing Partnership with Warner Bros. Discovery
By Allison Watkinson TLL Reporter Punchbowl has partnered with Warner Bros Discovery for a digital invitation collection based on licensed DC Super Heroes, FRIENDS, and Harry Potter characters. The design of the co-branded invitations are intended to match the appearance and visual texture of traditional paper letters, envelope liners, postage stamps and greetings. A subsidiary … [Read more...] about Punchbowl Lands Major Licensing Partnership with Warner Bros. Discovery
Funko App Using eBay Data to Assess Value of Its Collectibles
By Allison Watkinson TLL Reporter Funko has announced an update to its official Funko app that incorporates new collection valuation capabilities powered by eBay transaction data.Scheduled for launch in the fourth quarter of 2023, Funko's direct-to-consumer (DTC) catalog app will be revamped to include the new eBay valuation feature.The new eBay data integration for the Funko … [Read more...] about Funko App Using eBay Data to Assess Value of Its Collectibles
Perry Ellis Launches New ELLA/Rafaella Collection of Women’s Apparel
By Gary Symons TLL Editor in Chief The global fashion house Perry Ellis just launched a new Rafaella line with an apparel collection for women called ELLA. The launch of ELLA/Rafaella is a more modern and trend-focused collection designed for work and play, offering a wide assortment of designs meant for the weekday and the weekend. The ELLA collection will … [Read more...] about Perry Ellis Launches New ELLA/Rafaella Collection of Women’s Apparel
Wet Brush the First Brand to Participate in ‘Newman’s Deal’
By Allison Watkinson TLL Reporter Newman’s Own has partnered with WetBrush to launch a licensed hairbrush that gives away 100% of its profits to children in need.This licensing partnership makes Wet Brush the first brand to participate in the limited-edition Newman’s Deal promotional initiative since it was announced by the company last fall.As an official Newman's Deal … [Read more...] about Wet Brush the First Brand to Participate in ‘Newman’s Deal’