By Gary Symons TLL Editor in Chief The licensing industry should lower expectations for the coming holiday season, as retail sales fell slightly in October, and toy sales are down overall. The US Commerce Department reported retail sales fell slightly in October by 0.1%. That's not great, but the good news is that economists were expecting a greater decline, based on … [Read more...] about Latest Data Predicts a Not So Merry Xmas For Toys, Retail
Articles
ZAG Appoints New Franchise Marketing Director
A new Franchise Marketing Director has been appointed by ZAG, a global independent animation studio that produces popular brands such as Miraculous and Ghostforce. Michael Berreth, a veteran industry marketing executive who has worked on Disney’s Winnie-the-Pooh and Strawberry Shortcake, will be in charge of developing and implementing marketing strategies for ZAG’s brands … [Read more...] about ZAG Appoints New Franchise Marketing Director
Sesame Workshop Launches New Resources to Help Families Cope with Loss
By Allison Watkinson TLL Reporter Sesame Workshop has partnered with the New York Life Foundation on new Sesame Street-themed resources for Children’s Grief Awareness Month. The New York Life Foundation is a social impact division of the New York Life insurance company, and provides financial support to nonprofit organizations and community initiatives that are focused on … [Read more...] about Sesame Workshop Launches New Resources to Help Families Cope with Loss
Millimages Expands Licensing Program for Molang Across Latin America
By Allison WatkinsonTLL ReporterMillimages has announced several new licensing agreements and content sales in Latin America for its Molang entertainment brand. Created by Korean illustrator Hye Ji Yoon, Molang is a cute, gender-neutral bunny that focuses on joy, compassion, and love. Since its acquisition by Millimages in 2015, Molang's international presence has expanded to … [Read more...] about Millimages Expands Licensing Program for Molang Across Latin America
Pass Go and Park for Free, Thanks to Monopoly Licensing Deal
By Gary Symons TLL Editor in Chief Well, here's a licensing deal we've never seen before. Hasbro's new deal sees it licensing the 'Free Parking' space in its Monopoly game to offer shoppers free parking in real life. As part of Hasbro's new 'All is Fair' Monopoly campaign, the company has signed a deal with parking reservation company SpotHero to offer 1,000 free parking … [Read more...] about Pass Go and Park for Free, Thanks to Monopoly Licensing Deal
JCB Signs Long-Term Licensing Partnership With Monster Jam Sports Brand
By Allison Watkinson TLL Reporter JCB has secured a multi-year licensing partnership with Monster Jam as the motorsports brands' official heavy equipment partner.Monster Jam is a live sports brand that is operated by Feld Entertainment's arena and stadium event division Feld Motor Sports. Monster Jam events typically include racing, two-wheel trick, and freestyle monster truck … [Read more...] about JCB Signs Long-Term Licensing Partnership With Monster Jam Sports Brand
Rapid Growth Leads Falcon’s Beyond to Double Its Staffing
TLL Staff A global entertainment company and a leader in immersive storytelling, Falcon’s Beyond Global, Inc. (FBYD), is launching a massive hiring campaign for its Falcon’s Creative Group division. The company aims to double its staff by adding nearly 200 new team members who specialize in design, media, and technology. The move comes as the company experiences … [Read more...] about Rapid Growth Leads Falcon’s Beyond to Double Its Staffing
Sesame Workshop Announces New Sesame Street-Themed Live Show
By Allison Watkinson TLL Reporter Sesame Workshop and Round Room Live have announced a new North American tour production called Sesame Street Live! Say Hello. Sesame Street Live! Say Hello will feature officially licensed characters from the Sesame Street TV franchise in a new interactive production.“For over 50 years, Sesame Workshop has worked at the intersection of … [Read more...] about Sesame Workshop Announces New Sesame Street-Themed Live Show
WOW and Voss Events Announce Canada’s Drag Race: Official 2024 Tour Details
By Allison Watkinson TLL Reporter World of Wonder and Voss Events have released details for the officially licensed Canada's Drag Race 2024 Tour. Scheduled to take place throughout February, the official tour will begin with an event in New Brunswick and then travel to event centers in Ontario, Saskatchewan, Manitoba, Alberta, and British Columbia. Canada's Drag Race is the … [Read more...] about WOW and Voss Events Announce Canada’s Drag Race: Official 2024 Tour Details
Spongebob and Friends Stumble Into the Stumble Guys World
By Gary Symons TLL Editor in Chief Spongebob Squarepants has stumbled into the Stumbleverse in a licensed deal between Paramount and the Stumble Guys video game. Stumble Guys is a hugely popular mobile game played by tens of millions of people every week. The game focuses on a party battle royale game with fast-paced multiplayer gameplay, and more importantly, social … [Read more...] about Spongebob and Friends Stumble Into the Stumble Guys World