A new Franchise Marketing Director has been appointed by ZAG, a global independent animation studio that produces popular brands such as Miraculous and Ghostforce.
Michael Berreth, a veteran industry marketing executive who has worked on Disney’s Winnie-the-Pooh and Strawberry Shortcake, will be in charge of developing and implementing marketing strategies for ZAG’s brands across the world. He will report to Julian Jacob Zag, EVP, Global Operations and Head of Consumer Products.
“ZAG’s content has captivated a diverse global audiences with its top-tier, family-friendly narratives that blend real-life elements with a little magic,” said Berreth. “This is a wonderful opportunity to work with a best-in-class studio with its focus on developing global entertainment franchises that become iconic in the hearts and minds of their audiences everywhere.”
ZAG’s brands include Miraculous, a show about secret superheroes Ladybug and Cat Noir who protect Paris from evil villains; and Ghostforce, a CG-adventure series about three elementary school students who secretly form a superhero team to fight the ghosts of New York.
Berreth will work with ZAG’s business partners to create customized marketing plans that will boost business growth and retail development. He will also collaborate with internal teams to create marketing materials that will generate excitement, drive sales, and maintain brand integrity. Additionally, he will develop a digital marketing strategy.
Jeremy Zag, Founder and CEO of ZAG, said he was delighted to welcome Berreth to the management team and praised his extensive background and expertise. He said that Berreth would help ZAG achieve its mission and values with content and licensing partners and stakeholders around the globe.
“With Michael’s extensive background and expertise, he is uniquely positioned to develop and implement marketing strategies that reflect our mission and values to content and licensing partners and stakeholders, and we are thrilled to have him join our management team as we continue to build our brand franchises around the globe,” Zag said.