By Allison Watkinson TLL Reporter In collaboration with SEGA of America and ATLUS, Gyu-Kaku Japanese BBQ is hosting a Persona 5 Tactica licensing promotion at participating restaurant locations.Gyu-Kaku Japanese BBQ is a global restaurant chain that serves freshly prepared meats and other food that is cooked on a table-top smokeless grill.The in-store licensing promotion will … [Read more...] about Persona 5 Tactica Takes Over Gyu-Kaku Japanese BBQ Locations Across America
Articles
Who’s News: UFC Promotes Meghan Mernin to VP of Licensing
By Allison Watkinson TLL Reporter UFC is promoting Meghan Mernin to the position of VP of licensing for global consumer products.Since Mernin initially joined UFC in 2021, she has worked to drive new business for the MMA organization and establish a specialized licensing program for the company's niche market.Mernin has also been responsible for securing and directing UFC’s … [Read more...] about Who’s News: UFC Promotes Meghan Mernin to VP of Licensing
Must Read: Goldenberry Farms Offers Unique Benefits for Licensing Partners in Food & Beverage
By Gary Symons TLL Editor in Chief If you want to grow your licensing opportunities, Christopher Palumbo would argue you might want to check out the people who know the most about growing, namely, farmers. Palumbo is an officer and one of the founders at Goldenberry Farms, a fascinating experiment in sustainable agriculture that has grown at a blistering pace since it was … [Read more...] about Must Read: Goldenberry Farms Offers Unique Benefits for Licensing Partners in Food & Beverage
In Memoriam: Global Toy Industry Mourns Passing of Richard Gottlieb
Editor's Note, from Gary Symons, editor at The Licensing Letter. It is with sadness that we at TLL heard the news of our friend and colleague Richard Gottlieb passing away. The CEO at Global Toy Experts and Global Toy News was among the very first people to call me when I started working at The Licensing Letter. Richard was incredibly knowledgeable about the industry, so … [Read more...] about In Memoriam: Global Toy Industry Mourns Passing of Richard Gottlieb
Sugarfina and Hasbro Launch Super Sweet Candy Land Collaboration
By Allison WatkinsonTLL ReporterHasbro has partnered with the Sugarfina candy brand on a new limited-edition version of its Candy Land board game.Sugarfina USA is a high-quality candy brand that specializes in gummies, chocolate and hard candy for the adult demographic. It is known for its luxury cocktail-inspired confectionary products and imaginative packaging.The company … [Read more...] about Sugarfina and Hasbro Launch Super Sweet Candy Land Collaboration
Netflix Signs Long-Term Licensing Deal With Fanattik
By Allison WatkinsonTLL ReporterFanattik has secured a multi-year agreement with the Netflix streaming platform for licensed merchandise based on popular Netflix series.Licensed products featuring the Netflix Original series Stranger Things, The Witcher and One Piece will be distributed to retailers in the UK, Europe and internationally beginning in Q2 2024.“Both Fanattik and … [Read more...] about Netflix Signs Long-Term Licensing Deal With Fanattik
Licensing Briefs: Paw Patrol, Guy Fieri, Netflix Collectibles and Jumanji Video Game
Players Return To the World of Jumanji in New Video Game Outright Games has just launched Jumanji: Wild Adventures, a new action-adventure game set in the world of the Jumanji films. Players will return to the jungle to recover The Jewel of Jumanji in a sequel to Outright Games’ 2019 video game, Jumanji: The Video Game. This new outing features an expansive world … [Read more...] about Licensing Briefs: Paw Patrol, Guy Fieri, Netflix Collectibles and Jumanji Video Game
Kole Imports Creates Market for Your Excess Products
By Gary Symons TLL Editor in Chief Most of the time, The Licensing Letter writes about the licensing deals that go well and succeed. But, what happens when a product doesn’t succeed, and your company or client ends up with thousands of consumer products that can’t be sold through your retail network? That’s where Kole Imports comes in, as a company that buys up excess … [Read more...] about Kole Imports Creates Market for Your Excess Products
Who’s News: Former Quantum Creative CEO Takes Key Role at Original X Productions
By Gary Symons TLL Editor in Chief Former Quantum Creative Studios CEO Kelly Easterling is taking on a key role at location based entertainment company Original X Productions. Original X Productions (OGX) announced it has appointed Easterling as Vice President of Production and Operations. Easterling's responsibilities will be to spearhead production design and operations … [Read more...] about Who’s News: Former Quantum Creative CEO Takes Key Role at Original X Productions
Sanrio Celebrating 50 Years of Hello Kitty With Year-Long Party
By Gary Symons TLL Editor in Chief The lifestyle brand Sanrio is putting on a year-long party to mark the 50th anniversary of Hello Kitty. The ridiculously cute Hello Kitty will turn 50 on Nov. 1, 2024, and Sanrio says the intervening year will be filled with ways to celebrate in both the digital and physical worlds, and will be highlighted with many surprises along the … [Read more...] about Sanrio Celebrating 50 Years of Hello Kitty With Year-Long Party