By Allison Watkinson TLL Reporter Hasbro has partnered with the Anya Hindmarch fashion label for a licensed Mr. Potato Head capsule collection. Anya Hindmarch is a UK-based fashion label that specializes in creating luxury, organization-focused accessories using textured leather and other high-quality materials. “A true pop culture icon with fans across generations, … [Read more...] about Mr. Potato Head: Haute Couture for a Hot Potato From Anya Hindmarch
Articles
Catch the Hottest Licensing Trends With The Lightning Report
Trends at the Speed of Lightning: Brand Central and The Licensing Letter (TLL) Partner for New Trend Service The award-winning licensing agency Brand Central, and its trend intelligence division, Brand Central Insights, has come together with leading licensing publication The Licensing Letter for a new trend offering called the Lightning Report. Arriving as a monthly … [Read more...] about Catch the Hottest Licensing Trends With The Lightning Report
Big Hairy Deal: Brand Liaison Appointed to Rep PetMedics
By Allison Watkinson TLL Reporter PetMedics has appointed The Brand Liaison to manage the licensing program for an extensive cross-category pet care product collection. PetMedics is a pet health and wellness brand that specializes in developing and distributing electronic pet care products. The PetMedics brand is owned by The Bentex Group. “As a dog owner and foster … [Read more...] about Big Hairy Deal: Brand Liaison Appointed to Rep PetMedics
Invisible Universe Seeks More Visibility Through Segal Licensing
Invisible Universe, an internet-first animation studio known for its popular social media-based animated franchises, has announced the appointment of Segal Licensing as its Licensing Agent for the U.S. and Canada. Often referred to as the "Pixar of the internet," Invisible Universe has gained a massive following and high demand for its animated properties, such as Qai Qai, … [Read more...] about Invisible Universe Seeks More Visibility Through Segal Licensing
TLL Interview: How Hasbro Plans to Win the Game of Licensing
Claire Gilchrist Explains How Hasbro’s ‘Church of Focus’ is Designed to Create Billion Dollar Brands By Gary Symons TLL Editor in Chief Of all the interviews I conducted at Licensing Expo this year, among the most interesting was with Hasbro VP Claire Gilchrist. We’ve written before about Hasbro’s plans to streamline its operations into three primary … [Read more...] about TLL Interview: How Hasbro Plans to Win the Game of Licensing
Paris Baguette Cooks Up Licensing Deal With Lavazza
The 'Queen of Cakes' has whipped up a line of new baking products in a licensing collaboration with bakery cafe Paris Baguette and coffee giant Lavazza. Yolanda Gampp (pictured above) is also known as a judge of FOX TV's Crime Scene Kitchen and is the co-founder of How To Cake It, a popular baking education brand. She worked with the expert chefs from Paris Baguette to … [Read more...] about Paris Baguette Cooks Up Licensing Deal With Lavazza
Major League Soccer Stadiums Ink Concert Deal With Terrapin Station
By Allison Watkinson TLL Reporter Sony Music's Terrapin Station Entertainment subsidiary has secured a collective partnership with nine Major League Soccer teams for its Terrapin Station Sports division. Terrapin Station Entertainment is an artist management and tour production company with expertise in management, sports facility consulting, brand experiences, family … [Read more...] about Major League Soccer Stadiums Ink Concert Deal With Terrapin Station
Metaverse: Teletubbies Become Fashion Icons on Second Life
By Allison Watkinson TLL Reporter House of Blueberry and WildBrain are releasing an exclusive virtual Teletubbies clothing collection for the Second Life metaverse platform. Second Life is an online multimedia metaverse platform that was developed and launched by Linden Labs in 2003. The virtual Teletubbies clothing collection includes more than a 130 items that can … [Read more...] about Metaverse: Teletubbies Become Fashion Icons on Second Life
Licensing Expo Reports 13% Increase in Attendees
By Gary Symons TLL Editor in Chief The numbers are out, and Licensing Expo is reporting the 2023 trade show has been the most successful in years, growing 13%. That news came as a bit of a surprise to me, as my impression on the show floor was that it seemed less crowded than last year. However, Expo's official tally of unique visitors to the trade show floor showed … [Read more...] about Licensing Expo Reports 13% Increase in Attendees
Legends of Learning Launches Angry Birds-Themed Educational Games with Rovio Entertainment
By Allison WatkinsonTLL ReporterRovio Entertainment has entered a licensing partnership with Legends of Learning for a series of Angry Birds educational games.Rovio Entertainment is a global company that specializes in creating, developing and publishing mobile games. Rovio is best known for its Angry Birds entertainment franchise which was initially released as a mobile game … [Read more...] about Legends of Learning Launches Angry Birds-Themed Educational Games with Rovio Entertainment