By Allison Watkinson
Warner Bros. Discovery Global Consumer Products is diving into the deep end to bring fans new merchandise to celebrate “Shark Week” 2023.
The popular event will be airing from Sunday, July 23 to Saturday, July 29 on Discovery Channel and will also be available to stream on Max.
Reaching a milestone 35th year, “Shark Week” is television’s longest running and a highly anticipated summer event, taking viewers on epic journeys in exciting new series and specials. Warner says this year’s assortment of products features carefully curated products inspired by these magnificent creatures of the deep from apparel and accessories to toys, collectibles, home goods and publishing.
“’Shark Week’ has become a global phenomenon that has delighted viewers now for 35 years, said Robert Oberschelp, GM, North America and SVP, Global Franchise Management & Brand Product, Warner Bros Discovery. “Our thoughtfully curated collection aims to capture the excitement, intrigue, and fascination that these magnificent creatures evoke, and we can’t wait to see the joy and enthusiasm it brings to fans around the world.”
Highlights of the “Shark Week” 2023 merchandise collection includes:
Apparel and Accessories – Fans can show off their love for sharks with a wide range of stylish and comfortable shark-themed apparel and accessories.
Nautica returns for a second year with a new, ‘jaw’-dropping limited-edition “Shark Week” capsule featuring sustainably crafted polos, tees, rash guards, and swim shorts, available now online at Nautica and Macy’s and in select stores.
Also returning is artisan jewelry brand, Pura Vida, with 15-plus all-new pieces of jewelry and apparel designed to inspire adventure with signature combinations of ocean hues and mixed materials, available at PuravidaBracelets.com as well as major retailers and independently owned surf shops.
Shark fanatics can step into the adventure with Rugged Shark, a water-friendly footwear collection featuring six new shark-inspired styles for men, women, and kids, exclusively available at Walmart stores nationwide.
Knockaround Sunglasses returns for their ninth year, with a special release of their 2023 shark-themed sunglasses featuring an ocean blue front frame exterior, soft sunset pink frame interior and a great white shark on each arm.
Toys and Games—Fans can dive into adventure with a returning lineup of shark-inspired games from The Op—Usaopoly including MONOPOLY: Predators of the Deep Edition, a shark-lovers’ edition of the classic family game and Shark Week “Shiver of Sharks’, a 1000-piece jigsaw puzzle featuring some of the largest predatory animals in the ocean.
As well, two new sharks are swimming into the Build-A-Bear Shark Week collection. The pair are a Great White Shark and Leopard Shark where fans can personalize these ocean furry friends with fun outfits and accessories, available now in stores and online.
Home Goods and Collectibles—Fans can also bring the thrill of “Shark Week” into the home with a collection of unique home good items and collectibles.
Introduced in June 2022, the beautifully hand-painted Great White Shark from Enesco features artist Jim Shore’s intricate styling and incredible attention to detail.
Fans can gear up for summer fun with Sand Cloud’s new collection of limited-edition “Shark Week” towels launching on July 17. The towels are in high demand, and its recommended fans sign up for the waitlist for first access.
For those who might want to organize their own Shark Week event, there’s a fun assortment of shark-themed party supplies, crafts, activities, and more from Oriental Trading.
Publishing—Dotdash Meredith is back on board for a shark-themed bookazine, The Ultimate Book of Sharks, designed and geared for all “Shark Week” fans.
Silver Dolphin also returns with their existing collection of books to provide children with captivating and educational shark adventures, with new additions to come in 2024.
Warner says this year’s Shark Week will be bigger and better than ever, featuring a week-long extravaganza of thrilling shark-themed programming and special events hosted by Jason Momoa. Each night, Momoa will introduce the epic stories and discoveries while emphasizing his own passion for protecting and preserving oceans. A full programming schedule for “Shark Week” can be found here.