By Allison Watkinson TLL Reporter Sesame Workshop has developed new resources in partnership with Quest Diagnostics to address health inequities among children. The new resources are part of Quest Diagnostics' multi-year Quest for Health Equity (Q4HE) charitable initiative. “Teaming up with Sesame Workshop to support these resources will ensure children everywhere … [Read more...] about Sesame Workshop Partners With Quest to Address Children’s Health Issues
Articles
MGM’s Vikings Return to Vikingard in Gaming Crossover Event
By Allison Watkinson TLL Reporter NetEase's Vikingard game will be hosting Part II of its Vikings Crossover event, featuring licensed content from MGM’s Vikings franchise. Vikingard is an online role-playing mobile game for Android and iOS devices that focuses on kingdom building in the Viking Age. The game was originally launched in 2022 by the Chinese mobile developer … [Read more...] about MGM’s Vikings Return to Vikingard in Gaming Crossover Event
Cirque du Soleil Adds to Prize Package for Licensing Survey Respondents
Two Tickets to a Las Vegas Show Up for Grabs in the Survey Prize Draw! If you're a fan of the amazing Cirque du Soleil, you'll want to fill out this year's Royalty Trends Survey, from The Licensing Letter. Cirque du Soleil is sponsoring the 2023 Royalty Trends Survey, offering two tickets to one of their spectacular Las Vegas shows as part of the prize package. This year … [Read more...] about Cirque du Soleil Adds to Prize Package for Licensing Survey Respondents
EA Sports Delivers Anti-Racism Message in FIFA 23
By Allison Watkinson TLL Reporter The video gaming giant EA SPORTS is taking a stand against racism with messaging on team uniforms and in-game stadiums. EA announced it has launched a line-up of in-game kits with several league partners featuring messages about eliminating racism and discrimination in football. The anti-racism kits will be available to FIFA 23 … [Read more...] about EA Sports Delivers Anti-Racism Message in FIFA 23
Factory Entertainment Takes Deep Dive Into Aquaman Collectibles
By Allison Watkinson TLL Reporter Factory Entertainment has partnered with DC Studios to produce a line of licensed prop replicas for the Aquaman film franchise. Factory Entertainment, Inc. is a manufacturer and distributor of toys, collectibles and home goods featuring licensed entertainment properties. The company is known for its expertise in crafting high-quality … [Read more...] about Factory Entertainment Takes Deep Dive Into Aquaman Collectibles
Licensing Partnerships: Poetic Brands and Brand Collective Join Forces
By Allison Watkinson TLL Reporter Poetic Brands and Brand Collective have formed a partnership to extend their licensing business to additional product categories. “Together we intend to work on different products and licenses to give a full-360-degree approach for our clients," said Brand Collective director, Charlie Rudge. "This collaboration will see us working … [Read more...] about Licensing Partnerships: Poetic Brands and Brand Collective Join Forces
Kathy Ireland’s Cool Partnership With Forever Fashion for Winter Accessories
By Gary Symons TLL Editor in Chief The premium cold weather accessories manufacturer, Forever Fashion, has entered into a licensing agreement with kathy ireland Worldwide (kiWW). Forever Fashion CEO Isaac Levy says the partners will develop a wide-ranging assortment of kathy ireland® winter accessories products including ponchos, ruanas, kimonos, scarves, hats, … [Read more...] about Kathy Ireland’s Cool Partnership With Forever Fashion for Winter Accessories
Hasbro Named One of World’s Most Ethical Companies
By Gary Symons TLL Editor in Chief Hasbro, one of the world's largest licensors and toy companies has been named as one of the world's most ethical companies. The news should come as no surprise; this is actually the 12th straight year Hasbro has been recognized by Ethisphere for ethics in business. The toy and entertainment company is one of 135 honorees this year, … [Read more...] about Hasbro Named One of World’s Most Ethical Companies
Licensing Agencies: Reemsborko Appointed To Rep Poppy Playtime
By Allison Watkinson TLL Reporter Mob Entertainment has appointed Reemsborko as its licensing agent for Poppy Playtime consumer products in Europe and Australasia. Poppy Playtime is an episodic horror video game created by the indie developer Mob Entertainment. The game features malicious toys created by a fictional company called Playtime Co. The game requires players … [Read more...] about Licensing Agencies: Reemsborko Appointed To Rep Poppy Playtime
What Does the Success of Hogwarts Legacy Mean For Licensed Games?
Guest Opinion Article By Rachit Moti CEO and Founder of Layer Licensing During the gaming boom of the ‘80s, a new trend of video games based on popular films and TV shows started to emerge. For the next 30 years, practically every blockbuster film that hit cinema screens had a movie tie-in game, from Batman and Beauty and the Beast to A Bug’s Life and The Lion King. Some … [Read more...] about What Does the Success of Hogwarts Legacy Mean For Licensed Games?