By Allison Watkinson TLL Reporter Merlin Entertainments is opening a second licensed Peppa Pig attraction in the U.S. as part of their ongoing licensing agreement with Hasbro. Merlin Entertainments is a global location-based, family entertainment company. The company currently operates more than 140 attractions, 23 hotels and six holiday villages across four … [Read more...] about Merlin and Hasbro to Open a Second Peppa Pig Theme Park
Articles
Snoop Dogg Signs Deal For Internationally Licensed Cannabis Brand
By Gary Symons TLL Editor in Chief Photo of Snoop Dogg by Eva Rinaldi The weed-loving rapper Snoop Dogg has just signed a deal for branded cannabis product with the Canadian producer Atlas Global Brands. “Snoop Dogg is one of the most iconic figures in cannabis culture and it’s an honour to collaborate with him,” said Atlas Global CEO Bernie Yeung. “Consumers love … [Read more...] about Snoop Dogg Signs Deal For Internationally Licensed Cannabis Brand
Madballs Add Some Zany To The Metaverse in Deal With The Sandbox
By Allison Watkinson TLL Reporter The Sandbox metaverse gaming platform has launched a licensing partnership with Cloudco Entertainment for its Madballs character brand. A subsidiary of Animoca Brands, The Sandbox is a decentralized virtual metaverse platform that specializes in virtual real estate, gaming experiences, NFT trading, IP development, and more. Animoca … [Read more...] about Madballs Add Some Zany To The Metaverse in Deal With The Sandbox
Afro Unicorn Secures a Magical Licensing Partnership
By Allison Watkinson TLL Reporter The apparel and accessories brand Afro Unicorn has secured Magical Beauty, LLC as a new global licensing partner. Afro Unicorn is a fully-licensed character brand created by CEO and entrepreneur April Showers with the mission to increase representation and self-esteem for women and children of color. “I am extremely proud of what Afro … [Read more...] about Afro Unicorn Secures a Magical Licensing Partnership
Kingsmen and Good Vibrations Partner for Location-Based Entertainment Projects
By Allison Watkinson TLL Reporter Kingsmen Xperience and Good Vibrations have formed a strategic partnership for branded location-based entertainment in North America. The first experiential attractions to debut for the partnership will include the first North American location of NERF Action Xperience and a newly-created Planet Playskool attraction in New … [Read more...] about Kingsmen and Good Vibrations Partner for Location-Based Entertainment Projects
Star Trek Licensing: Factory Entertainment To Go Where No Collectibles Have Gone Before
Factory Entertainment has entered into a multi-year agreement with Viacom International to expand upon its line of Star Trek collectibles. Factory Entertainment’s Star Trek line will be centered primarily around its high-end prop replica business. Since 2011, the company has established itself as a world leader in producing authentic, limited-edition replicas of props and … [Read more...] about Star Trek Licensing: Factory Entertainment To Go Where No Collectibles Have Gone Before
Debbie Allen Dance Partners With Hasbro’s Kiya & the Kimoja Heroes
By Allison Watkinson TLL Reporter The Debbie Allen Dance Academy has partnered with Hasbro's Entertainment One Studio for its new animated TV series, Kiya & the Kimoja Heroes. The Debbie Allen Dance Academy, also known as DADA, is a non-profit organization committed to providing dance and performing arts education to youth across the U.S. and around the … [Read more...] about Debbie Allen Dance Partners With Hasbro’s Kiya & the Kimoja Heroes
In Memoriam: Tribute to Licensing Pioneer Elliot Steinberg
(Article Submitted) It is with great sadness that we announce the loss of longtime friend and licensing industry pioneer Elliot Steinberg, 82, who passed away peacefully in Marin County, California. A successful entrepreneur and world traveler, Elliot started numerous businesses in the product and licensing space. In San Francisco in the late 1960s, Elliot worked for an … [Read more...] about In Memoriam: Tribute to Licensing Pioneer Elliot Steinberg
Dino Ranch Secures Deals in Mobile and Console Gaming
By Allison Watkinson TLL Reporter Boat Rocker's animated preschool series Dino Ranch has secured new licensing deals with the global game developers Microids and Tap Tap Tales. Microids is a France-based video game developer and publisher that specializes in adventure, racing, retro, and branded video games for console systems. The first Dino Ranch console video game … [Read more...] about Dino Ranch Secures Deals in Mobile and Console Gaming
Warner Bros.’ Ted Lasso a Big Hit With Licensees
By Allison Watkinson TLL Reporter Warner Bros. Discovery Global Consumer Products has announced a new lineup of licensed merchandise for the release of Ted Lasso's third season. WBDGCP is the licensing and retail division of Warner Bros. Discovery Global Brands and Experiences. The divisions' full name is Warner Bros. Discovery Global Consumer Products. WBDGCP has … [Read more...] about Warner Bros.’ Ted Lasso a Big Hit With Licensees