By Allison Watkinson TLL Reporter Nailtopia has partnered with Disney to create a limited-edition nail collection called Disney 100 in honor of the DIsney brand’s 100th anniversary. Nailtopia is the first nail lacquer brand to to partner with Disney throughout the company's long history. Disney's decision to enter a licensing partnership with Nailtopia was influenced by … [Read more...] about Disney Inks First Ever Nail Lacquer Deal With Nailtopia
Articles
Licensing Survey: We Want to Hear From You For 2023 Licensing Survey
By Gary Symons TLL Editor in Chief The Licensing Letter is launching its annual survey of the licensing industry, and we want to hear from you! So much so, that we're increasing the available rewards for those licensing pros who take the time and trouble to fill out the annual survey. We know your time is valuable, so this year, anyone who fills out the survey and … [Read more...] about Licensing Survey: We Want to Hear From You For 2023 Licensing Survey
Retail Licensing: Care Bears Popping Up at Galeries Lafayette Paris Haussmann
By Allison Watkinson TLL Reporter Sagoo Licensing has brokered a deal for Cloudco Entertainment to launch a Care Bears Pop-Up in the Galeries Lafayette Paris Haussmann department store. Branded pop-up retail stores have become a significant trend in the licensing industry in the past year. As the COVID-19 pandemic restrictions have lifted, more consumers are looking for … [Read more...] about Retail Licensing: Care Bears Popping Up at Galeries Lafayette Paris Haussmann
Hip Hop Exhibit Popping Up in NYC for Black History Month
An exhibit on the history of Hip Hop will be popping up February 25-26 in New York City as part of Black History Month. Black History Month in February also marks six months until the 50th Anniversary of Hip Hop in August 2023. “HIP HOP IS BLACK HISTORY” is a special pop up exhibit running from February 25-26 at Brooklyn Studios at City Point that will honor Hip Hop … [Read more...] about Hip Hop Exhibit Popping Up in NYC for Black History Month
Microsoft and Junk Kouture Partner on Sustainable Fashion Competition
By Gary Symons TLL Editor in Chief Computing giant Microsoft recently announced a licensing partnership with the sustainable youth fashion competition Junk Couture. The partners' mission is to raise awareness and educate the next generation about circular systems in fashion, as well as celebrating solutions where technology and creativity work together to help drive … [Read more...] about Microsoft and Junk Kouture Partner on Sustainable Fashion Competition
Putting a ‘Spotlight’ on Licensing Opportunities for Anboran Fantasy Series
By Gary Symons TLL Editor in Chief Spotlight Licensing has been appointed to help expand the licensing opportunities for the fairytale book series Anboran, which features people of color. The book series is the kind of success story all writers dream of, as author Ronnie Anderson Jr. self-published his initial anthology Five Amazing Fairytales. Since then, Anderson … [Read more...] about Putting a ‘Spotlight’ on Licensing Opportunities for Anboran Fantasy Series
Brand Value: Research Firm Names the World’s Top Toy Brands
By Gary Symons TLL Editor in Chief LEGO remains the world's most valuable toy brand, but Hasbro's Magic: The Gathering is the fastest growing franchise. That's according to the latest report from the brand valuation research firm Brand Finance, which issued its annual report this week. Brand Finance evaluates the strength of brands and quantifies their financial value to … [Read more...] about Brand Value: Research Firm Names the World’s Top Toy Brands
Genius Brands Launching First Children’s Series Produced by Artificial Intelligence
ChatGPT Among the AI Tools Used to Help Decrease Production Costs By Gary Symons TLL Editor in Chief It was just in December when TLL predicted Artificial Intelligence (AI) would become a major part of the licensing industry. Now, Genius Brands International has announced the launch of its first AI-generated children’s series, Kidaverse Fast Facts, using OpenAI’s … [Read more...] about Genius Brands Launching First Children’s Series Produced by Artificial Intelligence
Lotus Global Made Official Licensing Agent For Mia and Me In LATAM
By Allison WatkinsonTLL ReporterStudio 100 Media has partnered with Lotus Global Marketing to expand the licensing program for its Mia and Me brand across LATAM.Lotus Global is a Brazilian licensing and marketing agency that specializes in representing brands from the entertainment, sports, games, arts and digital categories.Lotus plans to develop a multi-category licensing … [Read more...] about Lotus Global Made Official Licensing Agent For Mia and Me In LATAM
Buzzfeed Partners With Frederator For New Long-Form Series
By Allison WatkinsonTLL ReporterGenius Brands' Frederator Network has signed an exclusive deal with BuzzFeed for the development of long-form series based on Buzzfeed's original IP.Genius Brands International is a kids media company that develops, produces, markets and licenses branded entertainment properties and consumer products for media and retail distribution.Genius … [Read more...] about Buzzfeed Partners With Frederator For New Long-Form Series