By Allison Watkinson
TLL Reporter
Nailtopia has partnered with Disney to create a limited-edition nail collection called Disney 100 in honor of the DIsney brand’s 100th anniversary.
Nailtopia is the first nail lacquer brand to to partner with Disney throughout the company’s long history. Disney’s decision to enter a licensing partnership with Nailtopia was influenced by the brand’s bio-sourced formula and commitment to creating sustainable products.
The Classic Character Collection is the first of three collections that will be released during the anniversary celebration. The initial collection features eight full-size shades and ten mini shades inspired by licensed Disney characters such as Mickey Mouse, Donald Duck, Pluto, Tinker Belle and more.
“We worked with our trend teams to develop the perfect shades that not only represent the characters but also are on-trend for 2023,” said Nailtopia owner, Logan Bilderback.
The licensed DIsney nail products will be released in a limited collection with only fifteen thousand bottles available in each shade. Each bottle will be individually numbered to appeal to collectors.
The Nailtopia x Disney 100 Collection is currently available for purchase exclusively on Ulta Beauty’s website. The products will be available on other major retailers such as Target, CVS, and more in the following weeks.
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