By Gary Symons TLL Editor in Chief Ella's Kitchen in the UK just landed its first ever licensing deal, and it's a doozy. With the help of agency Rocket Licensing, Ella's Kitchen Brands will create a range of kids' snacks based on Eric Carle’s classic literary tale, The Very Hungry Caterpillar. The new product line is set to launch this autumn. Ella’s Kitchen is planning … [Read more...] about Book Licensing: New Snacks For a Very Hungry Caterpillar
Articles
Licensing Law: Lindt Triumphs in Battle of the Bunnies
By Gary Symons TLL Editor in Chief If you live in a country that celebrates Easter, you've seen them. Rank after rank after rank of sparkling golden bunnies, their gilt foil concealing the decadent Swiss chocolate underneath. What you may not have known is that Lindt's legendary Easter bunny confections have been involved in more than one pitched battle over copyright and … [Read more...] about Licensing Law: Lindt Triumphs in Battle of the Bunnies
Sustainable Licensing: SpongeBob Fighting Pollution With Operation Sea Change
If you want to clean up the ocean, who better for the job than a sea sponge? By Allison Watkinson TLL Reporter Paramount and Nickelodeon have launched an ocean conservation initiative called SpongeBob SquarePants: Operation Sea Change. Paramount Consumer Products will work with licensing partners to launch SpongeBob branded products that feature sustainable practices … [Read more...] about Sustainable Licensing: SpongeBob Fighting Pollution With Operation Sea Change
Toya and Dove Launch Game Supporting Female Self Esteem
By Allison Watkinson TLL Reporter In collaboration with the Dove beauty brand, Toya has launched a new self-esteem focused Roblox game called Super U Story. Toya is a female-led, user-generated content game studio that produces games on the Roblox platform with a strong focus on community and world-building. “With thousands of games made every year, it’s astounding that none … [Read more...] about Toya and Dove Launch Game Supporting Female Self Esteem
TOMY Partners on Combined Doll and Book Line
By Allison Watkinson TLL Reporter TOMY International has developed a licensing partnership with Cottage Door Press for a line of co-branded gift sets featuring the new YumiAmi doll brand. The YumiAmi line of soft dolls was developed in-house by the US brand design team of TOMY International. TOMY International is a global designer, producer, and marketer of high-quality … [Read more...] about TOMY Partners on Combined Doll and Book Line
MGM Builds Licensing Program For New Wednesday Series
By Gary Symons TLL Editor in Chief The creepy neighbors making up the Addams Family are heading back to the small screen in the new MGM series Wednesday. And already, MGM is pulling out all the stops, launching a broad licensing program for the highly anticipated new comedy. The studio says the new program will span all licensing categories, with a robust line of products and … [Read more...] about MGM Builds Licensing Program For New Wednesday Series
Precious Moments Signs New Licensees
By Allison Watkinson TLL Reporter Precious Moments has expanded its licensing roster with the addition of four new licensees in popular product categories. The new licensees include Diamond Dotz from Needleart World, The Galway Company, Major Trading Inc., and Nu Trendz from Silicon Valley Textiles. The Precious Moments Family of Companies is best-known for its hand-painted … [Read more...] about Precious Moments Signs New Licensees
Universal Launches New Retail Brand UNIVRS
The New Retail Destination with Limited-Edition, Character-Inspired Merchandise Now Open at Universal CityWalk Hollywood Universal Products & Experiences has unveiled UNIVRS, a new retail experience for fans at Universal Studios Hollywood. The initiative was announced just days after Universal revealed the creation of UPE as a newly formed division of Universal Parks & … [Read more...] about Universal Launches New Retail Brand UNIVRS
Wildbrain Turns Tom Gates Books Into Successful TV Series
By Allison Watkinson TLL Reporter WildBrain has signed multiple international sales agreements for the children's entertainment series, The Brilliant World of Tom Gates. The Brilliant World of Tom Gates is a TV series based on the bestselling Tom Gates book series by Liz Pichon. The popular book series was written and illustrated by Pichon and published by Scholastic. The … [Read more...] about Wildbrain Turns Tom Gates Books Into Successful TV Series
Who’s News: Wasserman Music Appoints VP of Brand Partnerships
By Allison Watkinson TLL Reporter Wasserman Music has added two new industry experts to their roster of experienced employees, including a new VP of Brand Partnerships. The new hires include Adam Krefman (pictured above right) as the new Vice President of Brand Partnerships and Greg Horbal (above left) as a licensing agent. Wasserman Music is a global brand licensing agency … [Read more...] about Who’s News: Wasserman Music Appoints VP of Brand Partnerships