By Gary Symons TLL Editor in Chief Toei Animation is launching its biggest fan experience of all time at this year's New York Comic Con 2022. The studio that brought the world hits like the Dragon Ball franchise and One Piece is now literally painting Times Square red and building out massive displays. The showcase of franchise properties, including “One Piece Film Red,” … [Read more...] about Toei To Paint Times Square Red for Comic Con
Articles
Merchantwise To Rep Magic Mixies Mixlings in ANZ Region
By Allison Watkinson TLL Reporter The licensing agency Merchantwise has been tasked with representing Moose Toys' popular brand, Magic Mixies Mixlings, across Australia and New Zealand. “We are delighted to be representing Moose’s Magic Mixies Mixlings across Australia and New Zealand," said Kerryn McCormack, Managing Director at Merchantwise. "A truly magical brand, Magic … [Read more...] about Merchantwise To Rep Magic Mixies Mixlings in ANZ Region
Perfetti Van Melle’s Deal With Chupa Chups is Sweet as Candy
By Allison Watkinson TLL Reporter The licensing agency Asembl has brokered a deal between Perfetti Van Melle and Frostbland for a range of Chupa Chups-inspired body mists. “We are pleased to see Chupa Chups and Frostbland come together for this exciting body mist range which launches this month in Woolworths and selected pharmacies across Australia," said Asembl Managing … [Read more...] about Perfetti Van Melle’s Deal With Chupa Chups is Sweet as Candy
Dandelooo Acquires Global Rights to Our Piggy
By Allison Watkinson TLL Reporter Dandelooo has struck a deal with the film and television production company Bionaut for their new series Our Piggy. Dandelooo is an award-winning entertainment company dedicated to the development, production, and distribution of original and licensed animated programs. The licensing deal with Bionaut gives Dandelooo exclusive worldwide … [Read more...] about Dandelooo Acquires Global Rights to Our Piggy
Fine Boots Put Buffalo Trace Distillery in Fine Spirits
By Allison Watkinson TLL Reporter Brandgenuity has brokered an agreement between Wolverine and Buffalo Trace to launch a special-edition boot for the online retailer Huckberry. Brandgenuity is an independent licensing agency that extends brands into consumer products, services and experiences to raise brand awareness and generate revenue. On behalf of Buffalo Trace … [Read more...] about Fine Boots Put Buffalo Trace Distillery in Fine Spirits
Angry Birds Get Rolling With Skateboard Deal
By Allison Watkinson TLL Reporter In a deal facilitated by IMG, Rovio Entertainment and Capsule Skateboards are launching a line of licensed Angry Birds skateboards. The licensing division of IMG represents the Angry Birds brand for Rovio Entertainment. The global agency provides independent licensing services such as strategic development, contract negotiation assistance, … [Read more...] about Angry Birds Get Rolling With Skateboard Deal
FIFA 23 To Feature Indigenous Art From Musqueam Indian Band
By Gary Symons TLL Editor in Chief EA Sports just announced a licensing deal with the Musqueam Indian Band in Vancouver for its FIFA 23 video game. It's an announcement that strikes home for me, as I was born and raised in Vancouver, but also spent decades covering indigenous affairs as a reporter in Canada. The Musqueam Indian Band (also known as the Musqueam Nation) is among … [Read more...] about FIFA 23 To Feature Indigenous Art From Musqueam Indian Band
Smoby Toys and Kärcher Partner For Good Clean Fun
By Allison Watkinson TLL Reporter ASPIRE has secured a deal with Smoby Toys for a role-play toy range based on the cleaning technology brand Kärcher. ASPIRE is the corporate & lifestyle division of the sport, entertainment and brand licensing agency, WildBrain CPLG. With its global team of licensing, sales, and retail experts, ASPIRE delivers strategic and long-term … [Read more...] about Smoby Toys and Kärcher Partner For Good Clean Fun
Who’s News: Warner Music Group Appointing New CEO in 2023
By Gary Symons TLL Editor in ChiefYouTube exec Robert Kyncl will be appointed to the post of CEO at Warner Music Group, replacing current CEO Steve Cooper.Kyncl currently serves as the Chief Business Officer at YouTube, where he has been instrumental in its explosive growth across all streaming platforms. “After a thorough search, we’re delighted to be appointing Robert … [Read more...] about Who’s News: Warner Music Group Appointing New CEO in 2023
Experiential Licensing: Crayola To Expand Its Crayola Experience Franchise
By Allison Watkinson TLL Reporter Crayola has entered a licensing agreement with BrightColors to open new Crayola Experience venues over the next five years. “Today Crayola embarks on an expansion effort with a best-in-class partner who shares our ideals, and is equally dedicated to high-quality guest experiences,” said Warren Schorr, Crayola Senior Vice President Business … [Read more...] about Experiential Licensing: Crayola To Expand Its Crayola Experience Franchise