Warner Bros. new film DC League of Super Pets is getting some super books for young fans from Random House Children's Books. Random House Children’s Books, in collaboration with Warner Bros. Consumer Products and DC, has published four movie tie-in titles celebrating the new film, starring the DC Super-Pets and super villains featured in the film. The books—including a full … [Read more...] about Warner Bros.’ Super Pets Gets Book Tie-in With Random House
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Opinion: Mattel Triumphs As Barbie Becomes Major Influencer
“Barbiecore,” “Kencore,” and Barbie are on the Rise By Richard Gottlieb Barbie is hot. Not just with little girls and not only with their moms. She is hot on Wall Street. Consider these headlines: How The Barbie Movie Is Changing Mattel’s Business – CNBC, Aug. 23, 2022 Why Barbie Fashion Is the Exhilarating Trend We Need Right Now, Wall Street Journal, Aug. 20, 2022 The … [Read more...] about Opinion: Mattel Triumphs As Barbie Becomes Major Influencer
Macy’s Expands Store-In-Store Partnership With Toys ‘R’ Us
By Gary Symons TLL Editor in Chief Retail giant Macy's says it will expand its partnership with Toys ‘R’ Us to include all of the 500+ stores in the United States. The company previously announced the program would be rolled out into an initial 400 stores. The expansion is scheduled for completion by Oct. 15, in time for the holiday season. The deal is also a major success for … [Read more...] about Macy’s Expands Store-In-Store Partnership With Toys ‘R’ Us
Transformers Take To the Seas With World of Warships
Players of the battle sim World of Warships will get reinforcements this month, as characters from the Transformers franchise join the fray. World of Warships is an advanced battle simulation game that lets players take the helm of highly detailed, realistic warships from the past. Produced by Wargaming, which also publishes World of Tanks and World of Warplanes, among others, … [Read more...] about Transformers Take To the Seas With World of Warships
Global Icons Making Waves For Brunswick’s Marine Brands
Global Icons is powering into the marine industry, winning its first contract in the sector with Brunswick Corporation. Brunswick is one of the top companies in the global recreational marine industry, producing many of the world's top brands. Those include Boston Whaler, Sea Ray, Lund and Mercury Marine, among others. Global Icons, a leading brand licensing agency worldwide, … [Read more...] about Global Icons Making Waves For Brunswick’s Marine Brands
MGM Releases App for Are You Smarter Than a 5th Grader
MGM and its licensing partner THQ Nordiq have announced a new video game based on the show Are You Smarter Than A 5th Grader? The game is designed for Nintendo Switch, PS4, PS5, Xbox One, Xbox Series X|S, and PC. Packed with more than 6800 questions, the gameshow format quiz game is based on the popular TV franchise and covers topics including math, vocabulary and animal … [Read more...] about MGM Releases App for Are You Smarter Than a 5th Grader
NFT Licensing: Brand Central Goes Bananas With Bored Ape Deals
Brand Central, the exclusive global licensing agency for Bored of Directors, has appointed seven international sub-agents for the Bored Ape NFT collective. Working together with the licensor, NFIP Holdings, Brand Central and the network of sub-agents have already begun signing partners and engaging global retailers. The Bored of Directors’ Sub-Agents include: Asembl … [Read more...] about NFT Licensing: Brand Central Goes Bananas With Bored Ape Deals
EA SPORTS Completes Post-FIFA Strategy With Wave of Licensed Deals
By Gary Symons TLL Editor in Chief Electronic Arts Inc. says it has signed a series of new multi-year partnerships for EA SPORTS FIFA 23, and including the new EA SPORTS FC brand. The new deals include 30 separate football (soccer) leagues around the world, and comprise 100 stadiums, 700 teams, and 19,000 players. "EA SPORTS has always led with unrivaled authenticity and … [Read more...] about EA SPORTS Completes Post-FIFA Strategy With Wave of Licensed Deals
Godzilla Crushes It With Monstrous New Fashions From HUF Worldwide
HUF Worldwide, the Los Angeles-based premium footwear and apparel brand, has launched a limited-edition capsule collection inspired by Japanese cinema's world-famous King of the Monsters, Godzilla. The collection is being released in a licensing deal between HUF and Toho International, Inc., the Japanese studio’s U.S. based subsidiary, which owns the rights to the Godzilla … [Read more...] about Godzilla Crushes It With Monstrous New Fashions From HUF Worldwide
Experiential Licensing: Embrace Your Inner Detective With MGM’s Pink Panther Adventure
The Pink Panther Diamond has been stolen, and fans are invited to help the bungling Inspector Clouseau crack the case. The interactive adventure is a new program launched by MGM through a licensed app called Bounce. In partnership with MGM, the Bounce app will give users, better known as Bouncers, an interactive, app-navigated outdoor adventure, unlike anything before, … [Read more...] about Experiential Licensing: Embrace Your Inner Detective With MGM’s Pink Panther Adventure