By Gary Symons TLL Editor in Chief The chilled out, island lifestyle brand Tommy Bahama has partnered with K9Wear on an innovative collection of premium pet harnesses and apparel. K9Wear says its created the first interchangeable apparel harnesses for dogs that offer quality, comfort, and Tommy Bahamas' signature style. “We’re thrilled to be working with a brand as iconic … [Read more...] about Fashion Licensing: Tommy Bahama Going to the Dogs in K9 Licensing Deal
Articles
Agency Deals: Metrostar Appointed As Licensing Agency for Suntory
By Allison Watkinson TLL Reporter Suntory Beverage & Food GB&I has appointed Metrostar as its licensing agency to manage brand extensions for its portfolio of drink brands. Suntory is the UK’s third largest soft drinks manufacturer. The company is known for the popular brands Lucozade Energy, Lucozade Sport and Ribena, which Metrostar will be promoting at the upcoming … [Read more...] about Agency Deals: Metrostar Appointed As Licensing Agency for Suntory
Transport for London Partners With Footwear Designer Kurt Geiger
By Allison Watkinson TLL Reporter Kurt Geiger London has joined forces with Transport for London to launch a new collaborative collection of bags and accessories. “As two brands both born in London, it is great to see Kurt Geiger use our iconic assets in such a creative way," said Ellen Sankey, TfL’s Brand Licensing Manager. "We both share a dedication to high quality design … [Read more...] about Transport for London Partners With Footwear Designer Kurt Geiger
Brevettar Announces Multi-Year Deal With Ikonick
By Allison Watkinson TLL Reporter Brevettar has announced a new collaboration between Upper Deck and Ikonick to create a collection of artistic designs showcasing current and past sports superstars. “Brevettar is very pleased to extend Upper Deck’s relationship with some of the world’s most celebrated athletes into the category of inspirational wall art through Ikonick.” said … [Read more...] about Brevettar Announces Multi-Year Deal With Ikonick
Electronic Arts and the National Football League have Signed a Multi-Year Esports Deal Renewal
By Allison Watkinson TLL Reporter Electronic Arts and the National Football League has announced a multi-year partnership renewal for the EA Sports Madden NFL Championship Series. The Madden NFL Championship Series is a series of competitive esports events for the popular video game, EA Sports Madden NFL 22. The game is developed by Electronic Arts, a global leader in … [Read more...] about Electronic Arts and the National Football League have Signed a Multi-Year Esports Deal Renewal
Licensing Mergers: IMG Acquires Auction and Live Events Company
By Allison Watkinson TLL Reporter The licensing and brand giant IMG has acquired a majority stake in the collector car auction and live events company Barrett-Jackson. Barrett-Jackson’s events and high-energy auctions are known to attract many auto collectors, fans and celebrities, as well as millions of TV viewers. Its flagship Scottsdale event, founded in 1971, auctions … [Read more...] about Licensing Mergers: IMG Acquires Auction and Live Events Company
Trade Shows: India’s Largest Toy Fair Coming in September
Companies interested in the India toy market will be able to attend the Kids India tradeshow, live in Mumbai in mid-September. Organized by Spielwarenmesse, the eighth edition of Kids India takes place from Sept. 15-17 at the Jio World Convention Centre in Mumbai. It is regarded as India’s most important international B2B fair for toys, children’s products and sports goods, but … [Read more...] about Trade Shows: India’s Largest Toy Fair Coming in September
Jewel To Represent Breathe Live Explore for Global Licensing
Jewel Branding & Licensing has been chosen to represent Breathe Live Explore, a creative brand founded in 2019 by Nigerian artist Oris Eddu. Breathe Live Explore embraces the joy of slow living through designs that stem from a place of mindfulness and active participation. “As humans, the things we see, feel and interact with directly or indirectly impact us," Eddu … [Read more...] about Jewel To Represent Breathe Live Explore for Global Licensing
Thomson Expands into India Appliance Market Through Flipkart License
The French consumer electronics brand Thomson has launched small home appliances in India, in partnership with the leading Indian retailer Flipkart. The collaboration was facilitated by India’s leading brand licensing agency LicenseWorks, on behalf of Thomson. LicenseWorks is the leading full-service brand licensing agency in India specialized in the strategic brand … [Read more...] about Thomson Expands into India Appliance Market Through Flipkart License
ARTiSTORY Wins Global Licensing Rights for Centre Pompidou
ARTiSTORY continues to expand its portfolio of cultural partners, signing global licensing rights for Centre Pompidou, with initial expansion in China. “Centre Pompidou is a cultural landmark of France and one of the top ten most visited museums in the world," says Yizan He, founder & CEO of ARTiSTORY. "We have witnessed the museum’s effort to reach an international … [Read more...] about ARTiSTORY Wins Global Licensing Rights for Centre Pompidou