The Licensing Letter

Featured

Avatar: Way of Water Blows Through $2 Billion Mark in Global Box Office

By Gary Symons TLL Editor in Chief The James Cameron hit sequel Avatar: Way of Water has become the sixth film in history to earn more than $2 billion. Avatar: The Way of Water is continuing its march through the upper reaches of the all-time takings charts as it becomes the sixth film to break the $2bn mark in worldwide box-office receipts. The returns are great news for … [Read more...] about Avatar: Way of Water Blows Through $2 Billion Mark in Global Box Office

Finally, Resident Evil Provides Refreshing Beverages for Zombie Hunters

By Allison Watkinson TLL Reporter Capcom has entered a licensing partnership with GameFlavor for a limited-edition drink collection inspired by Resident Evil. Resident Evil, known in Japan as Biohazard, is a survival horror video game and media franchise created by Capcom. The franchise primarily focuses on outbreaks of zombie-like monsters created by infectious viruses, … [Read more...] about Finally, Resident Evil Provides Refreshing Beverages for Zombie Hunters

Sports Licensing: The Point.1888 Rejoins British Olympic Team

By Allison Watkinson TLL Reporter Team GB and The Point.1888 have renewed their licensing and retail partnership for the upcoming Paris 2024 Olympic Games. The Point.1888 is a retail-focused brand extension agency that specializes in matching brands with retailers and manufacturers to create licensed product collections. “We are incredibly proud of the resilience and … [Read more...] about Sports Licensing: The Point.1888 Rejoins British Olympic Team

LightningWorks Launches Comic Book That Interacts With a Video Game

By Allison Watkinson TLL Reporter The start-up company, LightningWorks, is launching an interactive comic book and video game hybrid project called Siege Worlds on the Ethereum blockchain. "This interactive comic and 3D game uses blockchain technology in a unique way," said LightningWorks founder, Geoff McCabe. "It’s a first-person-shooter, play-and-earn game that … [Read more...] about LightningWorks Launches Comic Book That Interacts With a Video Game

Blonde Sheep Secures Agency Rights for Bored Ape NFTs

By Gary Symons TLL Editor in Chief UK-based Blond Sheep Licensing has secured the global representation rights to MetaGallery.Ltd’s portfolio of art related properties. The agency says the immediate focus will be in developing a licensing program for The Advisory Bored TM, a dynamic collective of Bored Ape Yacht Club (BAYC) NFTs. The agreement will give Blonde Sheep … [Read more...] about Blonde Sheep Secures Agency Rights for Bored Ape NFTs

Why You Need to Watch the Getty Images Lawsuit Against Stability AI

By Gary Symons TLL Editor in Chief In a world first, Getty Images is suing AI art generator Stability AI for copyright infringement, alleging it processed millions of its images. Stability AI is the company that created the popular art generation tool Stability Diffusion, which has already created millions of images for its users. However, like other similar programs, … [Read more...] about Why You Need to Watch the Getty Images Lawsuit Against Stability AI

Dungeons & Dragons Faces Fan Backlash Over Leaked Licensing Agreement

By Gary Symons  TLL Editor in Chief Hasbro’s hugely successful Wizards of the Coast faced a fan revolt this week over its new licensing rules.  At one point, as Games Radar reported, so many fans cancelled their subscriptions to the online hub D&D Beyond that it apparently caused the site to crash.  So, what touched off this fury among the Dungeons & Dragons … [Read more...] about Dungeons & Dragons Faces Fan Backlash Over Leaked Licensing Agreement

Genius Brands Unveils Music Division Headed by Juan Carlos Quintero

By Allison Watkinson TLL Reporter Genius Brands has announced the formation of a new music publishing division called Genius Music. The newly-created Genius Music division will focus on developing and monetizing music publishing rights through the company's global network of streaming platforms and broadcast outlets. Juan Carlos Quintero has been appointed as the head … [Read more...] about Genius Brands Unveils Music Division Headed by Juan Carlos Quintero

Lefties Sets Sail With Popeye-Themed Apparel Collection

By Allison Watkinson TLL Reporter King Features and Lefties have partnered on a licensed apparel collection featuring Popeye the Sailorman. The co-branded collection includes t-shirts, shorts, sweatshirts, socks, pajamas, and jogger pants that feature graphic art inspired by the Popeye franchise. The Popeye brand is owned by King Features Syndicate, a unit of Hearst … [Read more...] about Lefties Sets Sail With Popeye-Themed Apparel Collection