By Gary Symons TLL Editor in Chief You too can use superstar Paul Newman to promote your brand ... but there's a catch. Newman's Own is celebrating its 40th anniversary by giving away Paul Newman's name and likeness, but brands must agree to follow Paul’s lead and give away 100% of the profits from the limited-edition products to help children in need. The move is intended … [Read more...] about Paul Newman Will Work With Your Brand … For Free!
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Brand Central Signs New Deals for Bored of Directors NFT Collective
By Allison Watkinson TLL Reporter Brand Central and its network of global sub-agents have secured new licensing partners for the Bored of Directors NFT collective. Brand Central LLC is the exclusive global licensing and brand management agency for the Bored of Directors NFT collective. The agency is known for helping its clients enhance brand value through strategic … [Read more...] about Brand Central Signs New Deals for Bored of Directors NFT Collective
ITV’s The Voice Enters Metaverse With Help From VBG
By Gary Symons TLL Editor in Chief ITV Studios has granted exclusive rights in the metaverse for its hit show The Voice to the Virtual Brand Group. The Voice is currently the world's number one talent show, and has radically changed the way stars are created by masking the competitors' appearance. The show's creators have now decided it's time to take The Voice … [Read more...] about ITV’s The Voice Enters Metaverse With Help From VBG
Literary Licensing: Reeds Jewelers Add Some Sparkle To The Little Prince
By Allison Watkinson TLL Reporter Reeds Jewelers has announced new licensed bridal and fashion jewelry collections for the 80th anniversary of The Little Prince. The deal was brokered by Licensing Works! on behalf of its client, SOGEX, the global licensors for the Estate of Antoine de Saint-Exupéry, which includes the rights to The Little Prince novel and … [Read more...] about Literary Licensing: Reeds Jewelers Add Some Sparkle To The Little Prince
Toy Licensing: PhatMojo Appoints Mix Licensing For Global Representation
By Allison Watkinson TLL Reporter PhatMojo has appointed Mix Licensing Group to grow their licensing portfolio and form new master toy partnerships. Mix Licensing will be responsible for evaluating brands in the categories of entertainment, gaming, pop-culture and more to expand PhatMojo’s master toy programs and maximize retail impact. “It is exciting to work with such … [Read more...] about Toy Licensing: PhatMojo Appoints Mix Licensing For Global Representation
Ferrero To Release Miraculous Kinder Surprise Eggs
By Allison Watkinson TLL Reporter ZAG has signed an agreement with Ferrero for a multi-territory, in-store promotion for its licensed property, Miraculous. Ferrero is a multinational manufacturer of chocolate and confectionary products based in Italy. The licensing agreement for the multi-territory, European promotion with Ferrero was brokered by DeAPlaneta Entertainment, … [Read more...] about Ferrero To Release Miraculous Kinder Surprise Eggs
Sesame Workshop and Quest Diagnostics Team Up to Reduce Healthcare Inequities
By Allison WatkinsonTLL Reporter Sesame Workshop and Quest Diagnostics are starting a nationwide program to address health inequities among children in low-income and marginalized communities. The new multi-year program is called Quest for Health Equity (Q4HE), and is focused on providing a combination of donated testing services, educational programs, and funding to … [Read more...] about Sesame Workshop and Quest Diagnostics Team Up to Reduce Healthcare Inequities
Who’s News: James Gunn, Peter Safran Take Helm at DC Studios
By Gary Symons TLL Editor in Chief DC Studios has unveiled their secret weapon in their battle for dominance in the lucrative world of superhero films and series. Film industry stalwarts James Gunn and Peter Safran have been appointed to the new roles of Co-Chairmen and Chief Executive Officers of DC Studios. The appointment comes with tremendous power over the future of … [Read more...] about Who’s News: James Gunn, Peter Safran Take Helm at DC Studios
Marc Schwartz of Bob Mackie Design Elected to Board of SPLiCE
By Gary Symons TLL Editor in Chief The veteran legal and licensing expert Marc Schwartz was welcomed to the board of the Society of Product Licensors Committed to Excellence (SPLiCE). Schwartz is the Chief Operating Officer and General Counsel of Bob Mackie Design Group, famous as the designer for the brightest stars in Hollywood and beyond. Mackie was also the costume … [Read more...] about Marc Schwartz of Bob Mackie Design Elected to Board of SPLiCE
Spielwarenmesse and Licensing International Partner on New Trade Show
By Gary Symons TLL Editor in Chief The biggest players in licensing trade shows have partnered to bring the industry a new event in Germany called BRANDmate. The German trade fair provider Spielwarenmesse is now partnering with Licensing International and the organizers of a new B2B networking event to create the new company BRANDmate GmbH. That company will launch a new … [Read more...] about Spielwarenmesse and Licensing International Partner on New Trade Show