Creative Artists Agency (CAA) says it has completed its takeover of CAA-GBG Global Brand Management Group. CAA-GBG was originally created as a joint operation between CAA and holding company Global Brands Group in 2016. The two companies founded their joint venture in 2016, and became a major player in brand licensing. Clients included Budweiser, Coca-Cola, The Cheesecake … [Read more...] about CAA Completes Takeover of CAA-Global Brands Group
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Dr. Scholl’s Puts Best Foot Forward in Auto Licensing Deal
Licensing agency Brandgenuity has extended popular foot care brand Dr. Scholl’s into automotive accessories with industry leader Custom Accessories. Since 1974, Custom Accessories has been a leader in vehicle accessories. The company offers a complete portfolio of products and solutions including seat cushions, seat covers, and steering wheel covers. Custom Accessories … [Read more...] about Dr. Scholl’s Puts Best Foot Forward in Auto Licensing Deal
Warner Unveils Magical Licensing Deals for Fantastic Beasts
WarnerMedia Global Brands and Experiences is launching a collection of products to celebrate the upcoming film Fantastic Beasts: The Secrets of Dumbledore. Fantastic Beasts: The Secrets of Dumbledore is the newest adventure in the Wizarding World created by J.K. Rowling. The film features an ensemble cast led by Oscar winner Eddie Redmayne and two-time Oscar nominee Jude … [Read more...] about Warner Unveils Magical Licensing Deals for Fantastic Beasts
Wildbrain CPLG Expands Into Asia Pacific
Brand licensing agency WildBrain CPLG is expanding across the Asia Pacific (APAC) region with the launch of new dedicated offices in Singapore, Taipei and Seoul. Additionally, the licensing team who are part of WildBrain’s existing Shanghai operations will be expanded and renamed WildBrain CPLG China. The new and existing operations will service the entire APAC region across … [Read more...] about Wildbrain CPLG Expands Into Asia Pacific
ARTiSTORY Enters Partnership with the Benaki Museum
ARTiSTORY has signed global licensing rights with the Benaki Museum in Greece, adding to its growing portfolio of international cultural partners. The Benaki Museum opened its doors in 1931 in Athens and is among the most extensive museums in Europe. Arranged across 10 buildings, it receives more than 450,000 visitors a year to its galleries and exhibitions, performing arts … [Read more...] about ARTiSTORY Enters Partnership with the Benaki Museum
Ninja Life Hacks Launches Emotional Learning Products at Walmart for Mental Health Month
Ninja Life Hacks has announced the launch of licensed learning products at Walmart featuring their superhero characters such as Positive Ninja and Angry Ninja. Walmart will promote the products as its focus May, National Mental Health Awareness Month. The company will also support the effort with free downloadable print resources. Ninja Life Hacks is a breakout children’s … [Read more...] about Ninja Life Hacks Launches Emotional Learning Products at Walmart for Mental Health Month
Mattel Promotes Steve Totzke to President and Chief Commercial Officer
Mattel has promoted Steve Totzke to President and Chief Commercial Officer of the Company. The appointment was announced by Mattel Chairman and Chief Executive Officer Ynon Kreiz, to whom Totzke reports. “Steve has played an integral role in creating Mattel’s current momentum, strong results and best-in-class commercial capabilities,” said Kreiz. “With Steve’s oversight, the … [Read more...] about Mattel Promotes Steve Totzke to President and Chief Commercial Officer
San Diego Comic Convention Appoints IMG as its First-Ever Licensing Agency
By Allison Watkinson TLL Reporter The San Diego Comic Convention, organizer of the annual Comic-Con event, has appointed global licensing agent, IMG as its first-ever exclusive licensing representative. With a presence in over 30 countries, IMG is known for managing athletes and fashion icons, owning and operating hundreds of live events annually, and being a leading … [Read more...] about San Diego Comic Convention Appoints IMG as its First-Ever Licensing Agency
Mattel releases MEGA and Matchbox sustainable products
Mattel, Inc. is expanding its sustainable product releases with the debut of environmentally-friendly products from its popular MEGA and Matchbox brands. One of Mattel’s corporate goals is to achieve 100% recycled, recyclable or bio-based plastic materials in all its products and packaging by 2030. In line with this goal, the preschool construction toy brand, MEGA is releasing … [Read more...] about Mattel releases MEGA and Matchbox sustainable products
M&M’s Adventure goes mobile with Tilting Point and Gear Inc.
By Allison Watkinson TLL Reporter Leading free-to-play games publishers Tilting Point and Gear Inc, have announced that the Mars Retail Group's licensed puzzle game M&M’S Adventure is now available on mobile devices. M&M'S Adventure includes more than 1,000 levels, and features multiple types of in-game events. These events include competitive leaderboards and … [Read more...] about M&M’s Adventure goes mobile with Tilting Point and Gear Inc.